By Staff Writer As systems-driven management consultancies such as Deloitte, Accenture and PwC team up with creative agencies, and clients increasingly look to both to solve complex strategic problems, is it possible for hearts and minds to come together in harmony? In the latest issue of The Drum, we explore the impact of consultancies on ad land’s future. There’s no denying that bringing together the creative culture of an agency with a process-driven consultancy business takes work. But could this meeting of left-brain and right-brain reflect the way advertising is changing shape with the impending march of management consultancies? Will the future Read full story › Source: The Drum...
Read MoreBy John McCarthy The Wall Street Journal has called time on its European print edition with the Asian publication set to follow on its heels, all part of a cost-cutting measure at parent company News Corp. The European version of the broadsheet was first opened 24 years ago, orchestrated out of London. It was largely dependent on free copy distribution. According to the latest ABC certificate for 2016, the Europe edition had an average daily circulation of 58,788, of which just under 5,000 were subscription and newsstand sales. The tightening of belts comes as News Corp, in its most recent Read full story › Source: The Drum...
Read MoreBy Danielle Long Hema, the Alibaba-owned supermarket which merges online and offline shopping, has opened seven new stores in China. The new stores, along with three renovated stores have opened in Shanghai, Beijing, Shenzhen, Hangzhou and Guiyang and bring the total stores to 20. Hema stores are part of Alibaba’s “new retail” strategy, which aims to seamlessly integrate online and offline shopping by enabling consumers to shop, order groceries for home delivery and eat in-store, all via a dedicated Hema app, which is linked to Alipay. Alibaba launched the brand in 2015 in a bid to reinvent traditional supermarkets and transform the grocery shopping Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Indian e-commerce company Flipkart has joined forces with online car service Ola and online travel company Make My Trip to form a nationalist lobby group to combat global rivals such as Amazon and Uber in India. According to reports in the Economic Times, Flipkart’s co-founder Sachin Bansal will serve as founding president for the lobby group, called Indiatech.org, which has been dubbed the “Nasscom for the startup space”. The lobby will aim to represent the interest of the Indian startups and aggressively demand more favourable policies by the government. Other founding members from India’s messenger service, Hike and online Read full story › Source: The Drum...
Read MoreBy Shawn Lim Trivalising suicide, intentionally or unintentionally, is something many people around the world are doing without fully understanding the consequences of their actions. That is the message that the Samaritans of Singapore are keen to send out with a video to launch a new campaign in conjunction with Suicide Prevention Awareness Month, to get the public talking about suicide seriously. The video, produced by TBWASingapore, shows survivors reading out conversations on social media like “The weather is so hot I want to die“, If the train delays again I might kill myself”,“My WiFi is down. #killmenow”. SOS is hoping that people who use Read full story › Source: The Drum...
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