By Taruka Srivastav Indian mobile network operator Reliance Jio (Jio) has joined forces with film production company Roy Kapur Films (RKF) to create exclusive digital content and feature films. As part of the partnership, RKF will leverage Jio’s reach and technology to curate, develop, commission and creatively produce digital content for Jio. The exclusive content will be available to Jio subscribers all over India. Siddharth Roy Kapur, founder, RKF said: “Jio’s digital platform offers an unparalleled opportunity to produce and deliver high quality and world-class entertainment content at scale. Content that can be watched all over India, across all demographics and best of all completely Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Uber Singapore has launched its first brand campaign, using stories that aim to uncover the special meanings behind places and locations. The first film in the series aims to evoke the memories of older generations and the potential of the young. The main message of the campaign is explained in its title ‘where is more than just a place’, giving emotion to the Uber ride, rather than just thinking of the function of getting from A to B. Two stories centre on a well-known place in Singapore ‘Gillman Barracks’, a former important military location that is now a hub for the arts Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny For the digital and programmatic ecosystem to have a “virtuous cycle of growth” in Asia Pacific, more local tech, data and media needs to be fostered, says IPONWEB general manager for Asia Pacific, Ryan Pestano. Pestano spoke to The Drum ahead of The Drum Digital Trading Awards in Singapore next month, of which IPONWEB/Bidswitch are a partner. The theme of the debut year of the awards in Asia Pacific is clarity and transparency and Pestano says that by being neutral it hopes to offer clarity and transparency inherently to the market, with the main aim being to solve complexity Read full story › Source: The Drum...
Read MoreBy Doug Zanger The well-deserved coronation of Fearless Girl from McCann for State Street continued last night at the 2017 Clio Awards, walking away with a record five Clio Grand Honors. Randi Zuckerberg introduced the agency’s historic wins for branded content, public relations, events/experiential, out-of-home and Innovation during a special presentation. “We are humbled by the overwhelming global response to the work we did for our State Street client, said Eric Silver, chief creative officer of McCann North America. “The Fearless Girl has become a massive cultural icon that people not only talk about, but make time to visit Read full story › Source: The Drum...
Read MoreBy Doug Zanger The well-deserved coronation of Fearless Girl from McCann for State Street continued last night at the 2017 Clio Awards, walking away with a record five Clio Grand Honors. Randi Zuckerberg introduced the agency’s historic wins for branded content, public relations, events/experiential, out-of-home and Innovation during a special presentation. “We are humbled by the overwhelming global response to the work we did for our State Street client, said Eric Silver, chief creative officer of McCann North America. “The Fearless Girl has become a massive cultural icon that people not only talk about, but make time to visit Read full story › Source: The Drum...
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