Posts made in September, 2017

on Sep 28, 2017

By Ronan Shields Snapchat’s chief strategy officer Imran Khan took to the Advertising Week New York stage today (September 28) to announce that brands can now sponsor a 3D World Lens with Warner Bros one of the first advertisers to get on board. This means that advertisers can now use the Snapchat camera to bring characters and products to life – similar to the popular ‘dancing hot dog‘ meme from earlier this year – mwith the new launch geared towards driving greater interaction between users and a brand’s own creative. According to Khan, this new launch can be used for top-funnel marketing engagement Read full story › Source: The Drum...

on Sep 28, 2017

By Kyle O'Brien The founders of Saturday Morning, a movement created to use creativity to address issues of racial and social inequality, have invented a new line of underwear that states that the wearer doesn’t want any trouble. Peace Briefs are underpants with purpose-built waist bands. Inscribed on the bands of each pair are words that are designed to impact any potential crisis with police and minorities. The lines include: I Am Not Armed, Please Don’t Shoot, I Have a Family, My Life Matters, I Am a Father, and We Don’t Hate. Loading… “When we started Saturday Read full story › Source: The Drum...

on Sep 28, 2017

By John McCarthy Two prominent advertising networks have made moves to partner with audience insight companies as part of the digital ad measurement and targeting arms race. In practice, IPG Mediabrands has formed a partnership with Acxiom to further its data and analytics capabilities. Further to this, Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences. The Mediabrands deal will power activity in a number of marketings, including the US, UK, China, India, and Japan, with Arun Kumar, global chief data and marketing technology officer hailed the move. He added: “It is enabling our portfolio of Read full story › Source: The Drum...

on Sep 28, 2017

By Minda Smiley Sarah Jessica Parker and Glossier founder Emily Weiss graced the stage of Advertising Week New York to share some insights around how they’ve used Instagram to build their respective businesses. During the panel, Weiss discussed how Instagram has been integral to the growth of Glossier, the beauty brand she founded three years ago after starting her popular blog Into the Gloss. Glossier currently has nearly 800,000 followers on Instagram, 40% of which she said live outside of the US, despite the fact that the online brand only ships in the US and Canada. While the company has Read full story › Source: The Drum...

on Sep 28, 2017

By Haley Velasco Whosay has hedged it bets on influencer marketing as the way to crack the mobile code. According to their 2017 Influence Marketing Insights report, the company found that influence marketing performs better than other forms of media and advertising, achieving three times better video view-through rates on Facebook. “There is a physical change of behavior… around carrying smartphones and we haven’t altered our advertising thinking to address those tactile changes,” said Steve Ellis, chief executive officer of WhoSay. But other than influencers operating on social, does mobile advertising work with consumers? The panelists at Advertising Week New York’s Read full story › Source: The Drum...