By John McCarthy The Advertising Standards Agency (ASA) is the vigilant sheriff ensuring that UK marketers toe the line when it comes to misleading consumers or causing offence across multiple platforms. Two thirds of complaints submitted to the agency in 2017 were in response to misleading ads, the rest were largely formed by offended people although this dynamic is flipped on its head on TV. Here are the three most complained about ads of the year in the UK – and the reasons behind the gripes. It’s worth noting that only one of the three ads had any action taken against it. 3. McDonald’s Restaurants Read full story › Source: The Drum...
Read MoreBy Andy Black Bosch Home Appliances is rolling out a tasty new Facebook Canvas campaign this week to launch its AutoCook Multicooker. The campaign uses all the functionality of Facebook Canvas to showcase the simplicity and huge versatility of the new Bosch product proving that’s it’s the must-have kitchen appliance that makes short work of the well loved recipes and inspires people to tackle new ones. Viewers can scroll through a carousel of striking video and imagery to learn about the different cooking methods delivered by AutoCook’s technology, from steaming and baking to pressure cooking and sous vide. As each cooking technique Read full story › Source: The Drum...
Read MoreBy Doug Zanger Exceptional Women of the World is a podcast that highlights and celebrates the great achievements, lives and POV of amazing women throughout the world of advertising, marketing, digital, tech and creativity. One can’t say that Sharon Napier is quiet. Growing up in a “loud first-generation Italian family” outside of Buffalo saw to that. Another thing one can’t say about the CEO of Partners + Napier in Rochester is that she follows the rules. The competitive fire she exhibits day in and day out sparks her team, which works on a number of interesting clients such as Delta Vacations, Read full story › Source: The Drum...
Read MoreCreative Director’s Choice: Bernstein-Rein’s Lara Wyckoff on Walmart’s hurricane relief efforts for the American Red Cross
By Kyle O'Brien Creative Director’s Choice gives creative directors a chance to highlight the current work they think is the best out in the ad world – the ads and campaigns they think are making a difference. Each week The Drum is featuring the words of a creative director or other top creative on the work they find funny, powerful or otherwise engaging. This week, Lara Wyckoff, executive creative director at Bernstein-Rein, casts a respectful eye to the work of Haworth Marketing and their efforts to get the word out about hurricane relief efforts by Walmart and the American Red Cross. See Read full story › Source: The Drum...
Read MoreBy Patrick Collister I belong to a tribe called the Wheni. When I was a lad… When I was at Ogilvy… The thing about us Wheni is we tend to piss off younger people, although we don’t mean to. (Ravi Amaratunga Hitchcock please take note). So I fear I’m at risk of irritating many more younger people in this short piece. But what the hell, here goes anyway. I was asked a question by a young creative director. “Go on, tell me the truth,” he said. “Was it better in the old days?” The answer is yes – and no. I started in advertising exactly 40 years ago last Read full story › Source: The Drum...
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