Posts made in October, 2017

on Oct 31, 2017

By David Apsinall Unless you have been living under a rock, it has been hard to miss the ever-increasing media frenzy surrounding General Data Protection Regulation (GDPR). Although already law, on the 25 May 2018, the life of the marketer will change forever when the GDPR becomes enforceable throughout Europe. The magnitude of these imminent changes has created a wave of uncertainty, with some marketers panicking about how they’re going to carry on communicating with customers. Others are burying their heads in the sand, trying desperately to delay the need to take action because, quite frankly, they don’t know what to Read full story › Source: The Drum...

on Oct 31, 2017

By Danielle Gibson The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. TUI and Pretty Little Thing have made it into the chart this week, pushing Apple and Vodafone out the door. PrettyLittleThing’s campaign, By Kourtney Kardashian, enters the chart at number nine with a stylish ad by Mirabelle. The creative features Kiiara’s ‘Whippin’ and the celebrity herself strutting her new range of festive party wear. TUI, previously Thomson’s, has jumped in at number six this week, with a showstopping ad from Y&R, sampling the lyrics of Read full story › Source: The Drum...

on Oct 31, 2017

By Danielle Gibson The Drum’s Shazam chart is based on the number of times each ad has been Shazamed over the past week using the music identification app. TUI and Pretty Little Thing have made it into the chart this week, pushing out Apple and Vodaphone out the door. PrettyLittleThing’s campaign, By Kourtney Kardashian enters the chart at number nine with a stylish ad (created by Mirabelle), featuring Kiiara’s ‘Whippin’ and the celebrity herself strutting her new range of festive party wear. TUI has jumped in at number six this week, with a showstopping ad from Y&R, sampling the lyrics of Woodwork Music’s ‘Ain’t Read full story › Source: The Drum...

on Oct 31, 2017

By Kyle O'Brien Everyday monsters are the scariest of all, so says a campaign to dispel the ‘stranger danger’ myth on the eve of Halloween, from KBS and the Missing Children Society of Canada. In 2016, 45,609 Canadian children were reported missing. The popular assumption is that these children have been victims of random evil — a stranger on the street appearing out of nowhere in an unmarked white van to perpetrate his or her evil — but the reality is quite different. In most cases, child abductors are someone with whom the child has a pre-existing relationship. This Halloween, creative Read full story › Source: The Drum...

on Oct 31, 2017

By John Glenday Dentsu Aegis Network has picked Mother advertising group co-founder Stef Calcraft to serve as its executive chairman for the UK and Ireland with effect from January 2018. Calcraft’s arrival heralds another step in Dentsu’s drive to become a fully digital business by 2020 with a renewed focus on data, creativity and content. Reporting directly to chief executive Giulio Malegori Calcraft will be tasked with mobilizing talent across creativity, media, digital, data and content to leverage further growth. Jerry Buhlmann, chief executive, Dentsu Aegis Network, commented: “Stef will lead the business into the next period of growth Read full story › Source: The Drum...