Posts made in October, 2017

on Oct 31, 2017

By John Glenday The Advertising Association has voiced its support for the Department of Culture Media and Sport after it announced it was pressing ahead with a long-awaited gambling review to establish whether current rules do enough to protect children and vulnerable people from the potential for harm in gambling advertising. This follows the establishment of a focus group by the association, composed of sports broadcasters and gambling industry representatives, to thrash out their formal response, arguing that the imposition of further restrictions would be “ineffective” at dealing with the issue. Instead the group propose to launch a two-year Read full story › Source: The Drum...

on Oct 31, 2017

By John Glenday Facebook is poised to concede the full scale of a Russian-backed operation to purchase election advertising during the 2016 presidential campaign, warning that as many as 126 million Americans could have been exposed to Facebook posts authored by Russian-linked agents. Reports suggest that Facebook counsel Colin Stretch will confirm the mammoth figure in a testimony before Congress as the fallout from the scandal continues to reverberate around Washington. In prepared remarks obtained by the Independent, Stretch wrote: “The foreign interference we saw is reprehensible and outrageous and opened a new battleground for our company, our industry and our society. “That foreign Read full story › Source: The Drum...

on Oct 31, 2017

By Danielle Long Mother is partnering with The Secret Little Agency (TSLA) to launch a joint venture in Shanghai, Mother Shanghai, as part of a global strategic partnership. The deal will see the launch of Mother Shanghai, a joint venture operation, which provides Mother with a presence in China and expands the brand to the Asia Pacific region. It also brings together the two highly-regarded creative agencies to create an independent global network with offices in Los Angeles, New York, Buenos Aires, London, Singapore and Shanghai. The deal sees Mother become the latest in a string of creative agencies to launch in the region this year, Read full story › Source: The Drum...

on Oct 31, 2017

By Danielle Long Mother is partnering with The Little Secret Agency (TSLA) to launch a joint venture in Shanghai, Mother Shanghai, as part of a global strategic partnership. The deal will see the launch of Mother Shanghai, a joint venture operation, which provides Mother with a presence in China and expands the brand to the Asia Pacific region. It also brings together the two highly-regarded creative agencies to create an independent global network with offices in Los Angeles, New York, Buenos Aires, London, Singapore and Shanghai. The deal sees Mother become the latest in a string of creative agencies to launch in the region this year, Read full story › Source: The Drum...

on Oct 31, 2017

By Rebecca Stewart With one in seven companies still unprepared for GDPR, Huawei is in the enviable position of having a “three pillar” plan to safeguard itself ahead of the May deadline. The Chinese electronics giant not only wants to be compliant but to to set a new standard for how things should be done, according to the company’s chief marketing office for Western Europe, Andrew Garrihy. The multi-pronged strategy covers three specific areas: design processes, business operations and, crucially, its hardware. Having already curbed the iPhone’s momentum in China, Huawei is now the world’s number three smartphone brand behind Apple Read full story › Source: The Drum...