Posts made in October, 2017

on Oct 31, 2017

By Taruka Srivastav The outdoor advertising company, JCDecaux has unveiled more than 60 digital and static advertising media assets in partnership with Changi Airport at Terminal 4 of the airport as part of the terminal’s ‘Fast And Seamless Travel at Changi’ initiative. The project will open with healthcare company Mundipharma unveiling its campaign for its partner Manchester City Football Club which includes a multi-screen experience featuring three of City’s player. As part of the initiative, there is check-in function to allow borading with new automated self-check-in kiosks and centralized security screening for a relaxed shopping experience in Transit. Mundipharma Read full story › Source: The Drum...

on Oct 31, 2017

By Taruka Srivastav The outdoor advertising company, JCDecaux has unveiled more than 60 digital and static advertising media assets in partnership with Changi Airport at Terminal 4 of the airport as part of the terminal’s ‘Fast And Seamless Travel at Changi’ initiative. The project will open with healthcare company Mundipharma unveiling its campaign for its partner Manchester City Football Club which includes a multi-screen experience featuring three of City’s player. As part of the initiative, there is check-in function to allow borading with new automated self-check-in kiosks and centralized security screening for a relaxed shopping experience in Transit. Mundipharma Read full story › Source: The Drum...

on Oct 31, 2017

By Stephen Lepitak The world’s largest agency group, WPP, has dismissed the apparent threat from consultancies such as Accenture and Deloitte which have begun to acquire creative shops to grow into the advertising and design sectors to service their clients. While releasing its latest financial results, the WPP statement addressed the changing nature of the advertising market, highlighting three ways in which the industry is changing. On the rise of tech and search platforms such as Google, Facebook and Amazon, it said that the former two companies had, in recent times, become “friendlier”. Another change the report spotlighted was Read full story › Source: The Drum...

on Oct 31, 2017

By Katie Deighton This year’s Halloween hadn’t thrown up vast swathes of creepy creative, yet the work produced for 31 October 2017 from the likes of Sainsbury’s, Harley-Davidson and Tennent’s has proven it’s possible to create spooky advertising without resorting to cliches. Renault and Publicis Conseil have subverted the genre with a duo of What We Do In The Shadows style social films, while Fanta has embraced the power of 360 video and VR to give viewers an actual fright. Special mention goes to Giffgaff, which has upped the ante yet again for the season it deems more important than Christmas. Catch Read full story › Source: The Drum...

on Oct 31, 2017

By John Glenday The world’s largest advertising company has been forced to dial down its revenue expectations amidst a dawning new reality that full-year organic net sales and profit margins will once again fall short of predictions – just two months after the last downgrade. The latest WPP declines have been attributed by CEO Martin Sorrell to the damaging loss of both the VW and AT&T accounts in the US as well as an erosion in spending power among consumer goods giants such as Unilever and Procter & Gamble. The cumulative Read full story › Source: The Drum...