Posts made in October, 2017

on Oct 31, 2017

By Taruka Srivastav E-commerce company Lazada is set to unveil its Online Revolution mega-sale for shoppers in Southeast Asia on 11.11 (11 November) and 12.12 ( 12 December). Lazada earlier formed an alliance with small and medium sized companies to help them leverage Lazada’s online shopping event themed ‘Shop the Universe’ and its users in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. For its sale, Lazada inked deals with travel portal Agoda and banks like Citibank and HSBC to give shoppers the chance to win items like discount vouchers. Also, brands like MAC, Benefit and Laneige, as well as fashion labels Read full story › Source: The Drum...

on Oct 31, 2017

By Stephen Lepitak When you or a colleague is experiencing issues related to their mental wellbeing, what treatments are out there that can be sought out? In this second installment of Mindfulness Matters, Kathleen Saxton, co-founder of psychoeducation consultancy Psyched Global and executive recruitment firm The Lighthouse, delivers her insights on what help is at hand for those who need it. “There is a huge range of treatments that people can seek out when looking after your mental health,” explained Saxton who mentioned yoga, meditation and other holistic treatments as well as how to choose a therapist or a counselor. “It’s a little Read full story › Source: The Drum...

on Oct 31, 2017

By Stephen Lepitak In recent years, the issues around mental health have come to the fore, with many suffering in silence despite help being available in many forms. This is especially true in the workplace. The Drum has teamed with Kathleen Saxton, co-founder of psychoeducation consultancy Psyched Global and executive recruitment firm The Lighthouse, to offer some insights on how to recognise and help co-workers who face such challenges. Mindfulness Matters is a five-part series of short tips from Saxton where she offers insights was signs to look out for in colleagues that they may have mental health issues that may need to Read full story › Source: The Drum...

on Oct 31, 2017

By Taruka Srivastav Indian oil brand, Fortune Oils has unveiled a campaign featuring its brand ambassador Bollywood actor Akshay Kumar emphasising how Ghar ka khana, ghar ka khana hota hai (nothing really comes close to home cooked food). The film, which was conceptualised by Ogilvy South, begins with Akshay Kumar interacting with a group of Army jawans (soldiers) and soon he realises as well as missing home, the soldiers also miss homemade food. Akshay salutes the soldiers for the sacrifices they make to safeguard the country and tells them “Rajiv Bhatia will cook for you.” Soldiers are quite confused as to who Rajiv Bhatia Read full story › Source: The Drum...

on Oct 31, 2017

By Haley Velasco To celebrate its 100th Anniversary, the 4A’s has partnered with us at The Drum to pull back the curtain and look at an industry full of problem solvers, creative types and analytical minds. But what keeps them going once the briefs are written, the campaigns executed, and the pitches won (or lost)? The Drum is now interviewing 100 people at 4A’s member agencies — across all disciplines, levels, regions, and agency types — to get a glimpse into what drives them at work and what fuels them in life. Chris Arakelian is the head of business development, North America Read full story › Source: The Drum...