Posts made in October, 2017

on Oct 31, 2017

By Danielle Long Ad fraud remains one of the biggest challenges for mobile marketers in China, according to AppsFlyer Asia vice president Ronen Mense. Mense told The Drum that ad fraud is one of the “biggest thorns in the side of marketers” in China, along with the market’s lack of a universal measurement tool and its unique Android landscape. “Today’s mobile fraud takes many forms and demands a multi-layered approach to fraud protection, detection and prevention. While app marketers have tried to mitigate fraud in their campaigns by blacklisting IPs and the offending sub-publishers, fraudsters are constantly finding new ways to take a slice of Read full story › Source: The Drum...

on Oct 31, 2017

By John McCarthy UK ad expenditure is up a record 3.7% to £10.8bn during the first half of 2017 and it is largely being driving by digital investment, which represents more than half of spend across the industry. Since the Advertising Association and WARC started measuring ad expenditure in 1982, the first half of 2017 is a record period of growth. This has led to a raised projection of 3.1% growth for the year, an estimated expenditure of £22bn. Digital, which is defined as internet and digital out of home (DOOH) works, made up 54% of all spend, racking up £5.8bn. Read full story › Source: The Drum...

on Oct 30, 2017

The first in a series from Grapeshot COO Kurt Kratchman, about the issues and opportunities the business has encountered opening in China, looks at the humour and serious implications of being lost in translation. I don’t know about you, but I can’t start the morning without protein. That’s why on my first day in Shanghai, I was in the local fanguan at 7am ordering fried eggs. I checked my pocket dictionary and carefully sounded out the word for fried (“zhá”) and the word for egg (“dàn”). I was feeling fairly pleased with my first foray into Mandarin – until the waitress Read full story › Source: The Drum...

on Oct 30, 2017

By Taruka Srivastav FIFA U-17 World Cup concluded in India with England team as the new champion. The Drum spoke with head of FIFA tournaments, Jaime Yarza who said that brands can reach the youth market through sport. According to national supporter Bank of Baroda, FIFA U-17 World Cup was an opportunity for Indian brands to connect with next-gen consumers. We rounded up the creative works rolled out to mark the FIFA U-17 World Cup. Show me entity :: 15959 Saatchi & Saatchi: HERO ‘#PlayInspire’ Agency: Saatchi & Saatchi Client: HERO Date: October 2017 FIFA Read full story › Source: The Drum...

on Oct 30, 2017

By Shawn Lim When it comes to scoring fans in Asia Pacific, European football leagues hold the record for the most assists, retaining its status every year as the most popular football leagues in the world in the eyes of Asian fans. The 2017 Red Card Report, created by digital consultancy Mailman, found that Manchester United was the most influential football team online in China, world’s most populous country, while Bundesliga came in first as the most popular league, with the English Premier League coming in behind at second. Spain’s LaLiga, came in a distant third in the report, despite having Read full story › Source: The Drum...