Posts made in October, 2017

on Oct 30, 2017

By Minda Smiley IPG chief executive and chairman Michael Roth has sent a memo to the holding company’s more than 50,000 employees that outlines the firm’s “zero-tolerance policy” for sexual harassment. The memo comes in light of sexual harassment allegations made against prominent figures including Harvey Weinstein, journalist Mark Halperin and actor Kevin Spacey, among others. Former ad executive and diversity advocate Cindy Gallop is calling on women who work in advertising to email her their stories of sexual harassment “to end the Harvey Weinsteins of our industry once and for all.” In Roth’s memo, he states that IPG Read full story › Source: The Drum...

on Oct 30, 2017

By Kyle O'Brien Seattle is known for a lot – being home to Amazon, Starbucks and Microsoft and the Space Needle to name just a few – but it’s also revered for its great music and food scenes. Those two things are highlighted in a new campaign for Visit Seattle, the tourism marketing agency for the city, called ‘Turning Tables.’ Spearheaded by creative agency PB&, Turning Tables will air Mondays beginning today (October 30) on Revolt, the music-oriented digital cable network that was founded by Sean ‘Diddy’ Combs. The goal of this original six-part series is to Read full story › Source: The Drum...

on Oct 30, 2017

By Bennett D. Bennett The Project agency Wondersauce today announced that it is launching its fourth location in London, joining offices in New York, Columbus and Los Angeles. In a span of over six years, the New York-based agency has launched Derek Jeter’s The Players Tribune and worked with DKNY, Blooming’ Brands and Federal-Mogul Motorparts, among others. This “new breed of advertising agency” sees London and the UK as a strong opportunity to expand their offering. “London is such a vibrant, creative market [and] we’ve made a priority,” said John Sampogna, co-chief executive and founding partner at Wondersauce. Read full story › Source: The Drum...

on Oct 30, 2017

By Doug Zanger One of the key aspects of this year’s 3% Conference, which starts this Thursday in New York, is the evolution of the theme – ‘Beyond Gender.’ It’s an opportunity for the organizers and founder Kat Gordon to address issues around inclusion other than just gender and, specifically, about the impact that diverse teams can have on the bottom line. What Gordon, the 3% Conference founder, started six years ago, while incredibly vital, has evolved and emerged. “This needs to involve everyone,” says Gordon. “It’s been kind of re-steering of the ship. We are a business event. I’m always Read full story › Source: The Drum...

on Oct 30, 2017

By Naomi Taylor England Golf have appointed Else London to refresh their brand language and overhaul their digital experience, to better engage its audiences around the game of golf. The work is part of a new five year strategy that will see the organisation engage more people around the sport, as well as better support clubs and counties with both resources and business planning. The project will see a complete redesign of England Golf’s website, to deliver a better experience to golfers and golf businesses across the calendar year. To do this, Else will develop a flexible content structure, that allows the Read full story › Source: The Drum...