Posts made in November, 2017

on Nov 30, 2017

By Taruka Srivastav YouTube has rolled out its video-centric application YouTube Go in India, which allows users to watch videos, or download and watch them later, offline or without data. It lets users to choose the video quality for the downloads; either HD quality videos or a light on data and space standard quality videos. Google discreetly launched the app’s beta version earlier this year, as reported by India Today. The country- specific app is available to download for Android users in India and Indonesia. However, for many only the unreleased version of the YouTube Go is available to download Read full story › Source: The Drum...

on Nov 30, 2017

By Charlotte McEleny Vice Media is beefing up its senior staff in Asia Pacific as it plans significant expansion into the region in 2018, hiring Nilesh Zaveri as chief operating officer (COO) and chief finance officer (CFO) of Vice Asia Pacific. Zaveri joins Vice from Discovery Networks Asia Pacific, where he held the CFO role. He will report into Vice APAC chief executive officer (CEO) Hosi Simon, who moved over to lead the region and start Vice’s Asia Pacific hub in Singapore. “As we build out our Singapore headquarters into an engine for activity across the Asia Pacific region, we were Read full story › Source: The Drum...

on Nov 30, 2017

By Shawn Lim When The Drum spoke to Foodpanda in 2016, the likes of UberEats and local online grocery service HonestBee had yet to enter the food delivery market in Singapore. In just over a year, that has changed with Honestbee launching its own food delivery service and UberEats’ entry. Foodpanda has also made major moves, as by the end of 2016, it had quadrupled the orders it received and expanded its reach to 40 countries after being acquired by Delivery Hero. We caught up with Foodpanda’s new managing director Luc Andreani and head of marketing for APAC, Laura Kantor to reflect on Read full story › Source: The Drum...

on Nov 30, 2017

By Jessica Goodfellow Channel 4, ITV and Sky are set to put their rivalries aside and collaborate on a number of projects, including a two-day festival for media planners and marketers, that looks to safeguard the future of commercial TV. The event, called The Big TV Festival, is a “unprecedented” collaboration between the three broadcasters and Thinkbox, the marketing body for commercial TV. The two-day festival will take place in February 2018 on a set created in the Blackwood Forest, Hampshire. Media agencies and advertisers are being invited to nominate members of their teams to attend the event, Read full story › Source: The Drum...

on Nov 29, 2017

By Danielle Gibson Three million girls in Africa are at risk of female genital mutilation (FGM) each year and Weber Shandwick took on the challenge of generating greater awareness in the UK. Taking home the highly esteemed grand prix from The Drum Social Buzz Awards as well as; best use of video, most innovative use of social, best use of social media advertising, low budget, best social stunt and best socially responsible initiative, Action Aid’s ‘Brutal Cut‘ resonated among the panel of judges and left a lasting impression. Judge Alfie Green, director of Creative Nerds said: “Brutal Cut puts raw emotion, a strong Read full story › Source: The Drum...