By Bennett Bennett A flirty Issa Rae hones her personal brand of ‘awkward black girl’ for CoverGirl’s new #IAmWhatIMakeup campaign. “The Pickup” is one of a series of short spots made by Droga5 New York that culminates in CoverGirl’s new “Made in the Mirror” brand re-introduction video. This spot, which showcases the writer, actor, and co-creator of HBO critically-acclaimed ‘Insecure’ in the makeup brand’s new ‘Melting Pout Metallics’ lipstick, has her sitting at a bar, firing pickup line after pickup line as she seemingly waits for her date. “No, you look good too,” the actress coos to her imaginary date, broadly smiling “No, I’m serious, Read full story › Source: The Drum...
Read MoreBy John Kimbell “Christmas comes but once a year, now it’s here, now it’s here”. A time for giving, a time for sharing. Well, if the last year of Navigate‘s existence is anything to go by, we could be forgiven for thinking that Christmas this year started in January. We’ve spent the last 11 months giving and delicately managing our perennial conundrum – the beastly two worded topic that strikes hope and fear in equal measures into managing directors of media agencies around the world – new business. Like thousands of other media agencies, Navigate are not immune to the struggles of ensuring Read full story › Source: The Drum...
Read MoreBy Jenny Cleeton This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North America regions below. Loading… M&C Saatchi M&C Saatchi has tapped Kate Bosomworth as its new chief marketing officer (CMO) whereupon it will make use of her two decades in the industry largely facing sports clients. Bosomworth is perhaps most widely known for running the envied This Girl Can campaign for the Board for Sport England, while also sitting on the UK Government’s Sport & Business Council. Unilever Unilever has embarked on Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow BuzzFeed is restructuring its advertising sales and business operations to pull away from an over-reliance on native advertising, a move that will see it cut 8% of its workforce. According to the Wall Street Journal, around 100 employees will be let go, with the cuts primarily coming from the business and sales side of the organization, although some editorial staffers in the UK will also be let go. The digital media publisher employs about 1,700 people globally. The cuts will form part of BuzzFeed’s efforts to diversify its revenue streams outside of native advertising. In August, it Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Spotify is wrapping up 2017 with its biggest marketing campaign of the year featuring some humorous new year’s resolutions. The 2017 theme, ‘2018 Goals,’ builds on the approach of Spotify’s campaign of last year, ‘Thanks, 2016… It’s Been Weird.’ The global ‘2018 Goals’ campaign will run in 18 markets and feature over 70 artists. The streaming music company is using rich data to tell the stories of its users and show that it is optimistic for the next year. “From the music that brought us together to the quirks that make us individuals, Spotify’s data once again provides a unique perspective Read full story › Source: The Drum...
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