By Kyle O'Brien A call for entry creative campaign has been chosen by The Drum’s readers as the US Creative Work of the Week, and it uses industry creatives as its stars. The One Club for Creativity opened its call for entries for the 2018 One Show awards with a humorous ‘Be Famous Famous’ campaign developed by J. Walter Thompson New York that makes a statement about how winning a One Show Pencil is a way to not only be industry famous, but “famous famous”. A ‘fanatics’ video uses ‘man on the street’-style interviews with people who appear to be rabid fans Read full story › Source: The Drum...
Read MoreBy Jennifer Faull Marks & Spencer has released a chatbot which will offer tips on everything from cooking Christmas dinner to ideas on wrapping gifts after being created as part of a Facebook competition to improve the way brands use Messenger. An onslaught of brands bought into the idea of an AI-powered bot, but in February Facebook admitted that it had seen a “70% failure rate” and has since lost some of the brands that first started experimenting with the tool. In an apparent attempt to improve the creative execution, the social network launched a Creative Shop Christmas Hackathon earlier in the year, Read full story › Source: The Drum...
Read MoreBy Bennett Bennett NBC News announced the termination of long-time anchor Matt Lauer in light of recent allegations of sexual misconduct by former colleagues. The news was revealed early Wednesday morning by his former Today Show co-hosts Samantha Guthrie and Hoda Kotb. Lauer, who was anchor of the morning news show since 1997 was ousted due to allegations that he had assaulted a former colleague during the 2014 Winter Olympics. Although not a recent allegation, The New York Times and Variety magazine had both investigated rumors and allegations from other former co-workers. This is the third high-profile firing of an NBC News employee, as they also Read full story › Source: The Drum...
Read MoreBy Richard J. Hillgrove VI Facebook‘s founding president Sean Parker caused a global stir last week when he admitted what everyone has been thinking for some time – that Facebook and Mark Zuckerberg have too much power. The social network has two billion users, all hooked on a digital version of crystal meth thanks to our “psychological vulnerability” that makes us crave social validation. The need to be liked by our peers is something that Parker says Facebook set out to exploit right from the start. The whole objective was to “consume as much of your time and conscious attention as possible”, he says, with the Read full story › Source: The Drum...
Read MoreBy John McCarthy Snapchat has rolled out a long-awaited update that has separated friend content from brand and media videos from the Discover section in an attempt to make the app easier to navigate. The social media app is putting an emphasis on user generated content by grouping friends’ Stories, their Bitmojis and Chats together on the one page while grouping the Discover section to the right where users are invited to consume video from participating news brands. This looks to distinguish personal content from the professionally crafted video usually especially created for the platform by publishers. In the Publisher section, the Snap Read full story › Source: The Drum...
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