Posts made in November, 2017

on Nov 29, 2017

By John McCarthy Retailer H&M has again gone all in with its Christmas campaign, enlisting Jesse Williams and Nicki Minaj as caring parents to a restless young girl who cannot sleep. She instead demands a bedtime story. The creative sees Williams’ father character improvise a bedtime tale for his daughter. Very quickly it becomes surreal with the inclusion of black holes, parallel dimensions and an evil Father Christmas who steals presents. The three-minute ad called ‘A Magical Holiday’ comes from Swedish agency Forsman & Bodenfors and also stars John Turturro as evil Santa (who is quickly rewritten as Santa’s evil brother after some disbelief Read full story › Source: The Drum...

on Nov 29, 2017

By John Glenday Fresh from bamboozling audiences with high-brow washing machines, Samsung is falling back on more traditional Christmas fodder in the shape of a heart warming tale recounting the life of an apartment concierge whose only wish is to please. Pulled out of the sack by Adam&EveDDB the charming minute-long film shows the culturally aware doorman dressing up the foyer solely to please its varied residents; including makeovers timed to coincide with Diwali, Hanukkah, Chinese New Year and Christmas. Noah Bernard, European creative director at Samsung, said: “The spirit of generosity is something that unites us all, especially Read full story › Source: The Drum...

on Nov 29, 2017

By Will Heinemann Some websites just seem to know what you want. Sometimes they even know what you want before you’ve told them anything about yourself. It’s as if they know you by magic. That, my friend, is the magic of personalisation and it’s definitely flavour of the month. The wizardry happens pretty routinely on e-commerce sites. Now, however, personalisation is becoming a ‘must-have’ on information sites too, and for good reason. Explicit or implicit: what’s the difference? There are two approaches: explicit personalisation and implicit personalisation. The former is old school; you select whether you’re a student or a lecturer, whether you’re Read full story › Source: The Drum...

on Nov 29, 2017

By Kyle O'Brien Audi plays off the tension of holiday shopping in a new spot by Venables Bell & Partners, making for an exciting, and humorous race through a parking garage. In ‘Parking Lot,’ two Audi Sport drivers enter a mall parking lot, quickly realizing they are competing for one final space. They eye each other, vying for any space to open up as a choir singing ‘Carol of the Bells’ grows more intense as the frustration levels of the two men amp up. They try unsuccessfully to wait for shoppers to leave, and squeeze their cars into too-tight spaces during the two-plus Read full story › Source: The Drum...

on Nov 29, 2017

London Advertising was named International Advertising Business of the Year at last night’s Drum Network Awards held in London. The agency, founded and headed up by Michael Moszynski, also scooped the Agency Grand Prix award along with awards for campaign work for their client the Mandarin Hotel Group, which was created by the grandfather of British Pop art Sir Peter Blake who was at the Marriot Grosvenor to collect the awards alongside London Advertising. Collecting the Marketing Grand Prix Award this year was Team Spirit for its work for financial services client Janus Henderson, while this year’s Chairman’s Award chosen by chairman Read full story › Source: The Drum...