By John Glenday Research undertaken by Ofcom has shown that 12-15 year old’s are wising up to the rise of fake news, with only 32% who rely on social media as their primary news source expressing confidence that the medium always, or even mostly, imparts the truth. It is calculated that 54% of the 12-15 year olds now turn to the likes of Facebook and Twitter for their primary news fix, firmly establishing social media as the second most popular news source behind television. But media regulators Children and Parents Media Use and Attitudes Report Read full story › Source: The Drum...
Read MoreBy John McCarthy Football media brand Goal has won the UK digital rights to the Fifa World Club Cup. The winter tournament, not to be confused with the Fifa World Cup, will see Spanish giants Real Madrid face off against Auckland City, Al-Jazira, Copa Libertadores and the yet to be named winners of the OFC Champions League between December 6 and 16 in United Arab Emirates (UAE). Goal’s parent company Perform Media snapped up the rights to the tournament and plans to broadcast it for free on the title’s channels in 2017 and 2018. The media brand Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore has stepped up its efforts to provide more support for media freelancers after launching a tripartite standard on the procurement of services from media freelancers, which will come into effect in April 2018. According to Channel NewsAsia, to qualify for media grants from the Infocomm Media Development Authority (IMDA) and funding for public service broadcast content, companies must ensure that they adopt the standard. The standard has set out industry best practices in four key areas, which states that companies are to provide media freelancers with a written contract that states terms like the agreed deliverables, ownership of intellectual Read full story › Source: The Drum...
Read MoreBy Chris Wood At this very moment I am feeling an element of regret that I’m unable to code a robot rabbit to teach another robot rabbit to write this article on my behalf. I am even slightly remorseful that I didn’t even try and code a robot rabbit to teach another robot rabbit to write this article on my behalf, and then document the process. This would have (at a minimum) both shown a higher level of tenacity and provided some valuable content, which I may yet need. Every article I read or presentation I see at the moment is about robot rabbits Read full story › Source: The Drum...
Read MoreBy John Glenday A ‘socially irresponsible’ Paddy Power ad has been banned by the Advertising Standards Authority (ASA) for implying that it is acceptable to gamble in the workplace. The TV ad, broadcast in August, depicted a bored casino security guard neglecting his duties for a surreptitious flutter with Paddy Power on his mobile phone, which clearly advertised an ‘average daily jackpot of £13,788′. In its defence Paddy Power claimed that rules gave exemption for advertisements set within licensed gambling premises but this line was torn up by the ASA which said: “We considered the purpose of the rule was to Read full story › Source: The Drum...
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