By John Glenday Alzheimer’s Research UK has dusted down its seasonal campaign from last year with Santa Forgot, a Christmas repeat of its poignant animation narrated by Stephen Fry. Fry lent his voice to the original film last year and has returned to the fray this year having written a blog for the charity and starred in a YouTube teaser trailer for the piece, calling on the public to help raise awareness of the disease and the importance of finding a cure. Produced by Aardman Animations, the campaign depicts a lost Santa who is unable Read full story › Source: The Drum...
Read MoreBy John Glenday The BBC is primed to place its iPlayer catch-up service front and centre of people’s lives over the Christmas break by putting together an all you can eat buffet comprised of some of the broadcaster’s most cherished assets. Popular series such as Peaky Blinders, Wolf Hall and Doctor Who will be given the box set treatment from 16 December, and the majority of these flagship shows will be available for 30 days as the BBC seeks to claw back ground lost to the likes of Netflix and Amazon. TV addicts will be Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Trust and authenticity are crucial elements of being an influencer, a belief that the industry agrees with as this form of branded content continues to flourish. Following the controversy around Zoella’s £50 advent calendar on sale at Boots and around the historic social media messages of YouTuber Jack Maynard, which forced him to leave I’m a Celebrity last week, questions have started to be asked around just how real these influencers really are. Trust is essential in the world of advertising and these influencers have the trust of millions of viewers, many of Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Mattress brand Duroflex rolled out its new digital campaign in partnership with digital agency, Isobar to engage its users. The campaign #ReadyForTomorrow spot will highlight the importance of sleeping well in the night in order to be prepared to take on the day, next morning. The advert has featured a female cricketer, a female baker and a doctor all sleeping on the Duroflex mattress who then wake up to do their respective jobs with determination. Duroflex and Isobar leveraged Zapr’s TV-to-mobile audience to further push across smartphone users who have already viewed the ad on TV. The campaign will run across Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Xiaomi’s strong online presence and offline expansion through ‘Preferred Partner’ programmes and Make in India Stores fostered it to overtake Samsung in smartphone sales in India according to a research by International Data Corporation’s (IDC). Xiaomi registered 120% growth in the Q32017 an lead the market share in 50 major cities. Redmi Note 4 contributed more than 40% of the volumes and is also the highest selling model within the top 50 cities of India. Trailing Xiaomi is Samsung with 15% quarterly growth in Q32017. Xiaomi and Samsung are followed by Lenovo, Vivo and Oppo. Meanwhile, Tier II Read full story › Source: The Drum...
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