Posts made in December, 2017

on Dec 25, 2017

By Katie Deighton Welcome to The Drum Creative Works, in partnership with Workfront. As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’re using our five-star voting system, so to vote for your favourite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes later in the new year on Monday 8 January. For project information, credits and more click on the project Read full story › Source: The Drum...

on Dec 24, 2017

By Gillian West If you’re following us on Instagram you should already be very familiar with our Advent Calendar. Taking over our feed from 1 December, our Advent Calendar has revealed a different creative’s favourite work from 2017 every day of the month so far. We’ve already shown you days 1-12, so here’s what happened in the second half of the Christmas countdown from Great Western Railway’s ‘Five go on an adventure’ to Heinz’s ‘Edibile Instagram’ and beyond. To see the full 24 days, head over to our Instagram feed. Day 13 – Direct TV: Head bang <div contenteditable="false" entity-bundle="gallery_item" entity-id="17036" entity-type="news_components" Read full story › Source: The Drum...

on Dec 23, 2017

By Taruka Srivastav Indian FMCG brand Patanjali, started by yoga guru Ramdev, has been named as the most trusted Fast Moving Consumer Goods (FMCG) Brand by the Brand Trust Report India Study 2017. Ramdev announced the news on his Twitter account. Patanjali’s success is due to an increase in demand for local products in India. Earlier, Patanjali signed a memorandum of understanding (MoU) with the Indian government to increase food processing in India. Patanjali has also rolled out flagship stores in all the major cities across India. Its range of products include healthcare, hair care, dental care, toiletries and food products. It falls Read full story › Source: The Drum...

on Dec 23, 2017

By Taruka Srivastav Snapchat has released a new feature; its Sponsored Animated Filters, to help brands engage their audiences. The new filters will allow brands to add animation to the photos and videos. Snapchat will further introduce targeting options for the Sponsored Animated Filters. Samsung will become the first brand to run the Sponsored Animated Filter campaign in UK on Christmas. According to Forbusiness, majority of interactions on Snapchat are between close friends, and 87% of users rank close friends as the most influential factor in purchasing decisions (compared to 6% for influencers and celebrities). Snapchat recently opened up AR development to Read full story › Source: The Drum...

on Dec 23, 2017

By Taruka Srivastav Norwegian Air Shuttle, in collaboration with Adelphoi Music, has looked to the power of music for its latest campaign ‘The Sound of Norwegian’ which encompassed aviation, rewards, banking, cargo and holidays together through one unified sound. As it was released, The Drum spoke with Norwegian Air Shuttle’s senior strategy advisor Julius Einan Støback to find out more about the campaign. What prompted​ ​the​ ​brand​ ​to​ ​craft​ ​The​ ​Sound​ ​of​ ​Norwegian​? Norwegian has massive growth ambitions. We need consumers to remember us in a lot more buying situations through our advertising. Our brand track and mnemonic, Northern Colours, will contribute significantly to this Read full story › Source: The Drum...