By Kyle O'Brien Air Canada is celebrating Canadian spirit with the launch of a new ad called ‘Our Home,’ with a narration by Canadian movie star Ryan Reynolds (Deadpool, Green Lantern). Running on television, online and in theaters throughout the holidays, the ad portrays the deeply personal connections we have to the place Canadians call home. “The feeling of home is about something much more than a place,” said Andy Shibata, managing director, brand at Air Canada. “We wanted to express what Canadians are feeling about their homes as they reunite with loved ones, and also show our pride in a country Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Absolut brought together artists and commerce to reinvigorate a Mexican neighborhood affected by earthquake earlier this year in #ANightForChange. The vodka brand worked with Crane.tv and Cult to extend the out-of-home campaign to the hard-hit region of Mexico, and brought together local artist Meteoro, with support from BetaRok75 of Liverpool and Emily Gray of Vancouver. The three created a message of solidarity to the community, inspired by the beauty and strength that Mexicans showed after the earthquake in mid-September. Meteoro, a world-renowned mural artist who has painted in cities such as Berlin, Barcelona, and Copenhagen, was originally tasked with Read full story › Source: The Drum...
Read MoreBy John McCarthy Trunk Agency is continuing to hook upcoming creatives with established talent – this time by releasing a potty-mouthed game called Critmas Tosser. The work was coordinated by Nick Enwistle, a creative director at the agency and the founder of the One Minute Briefs. It helps publicise the Merry Critmas drive to pair industry newbies and those wanting a hand up with creative directors who are willing to donate their time to critique portfolios. This looks to encourage those at the top to share their knowledge and perhaps spark working relationships. The game has been given a single star review from Read full story › Source: The Drum...
Read MoreBy The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...
Read MoreBy Shawn Lim Huawei has announced that it has entered into artificial intelligence (AI) alliance with Internet search provider giant Baidu. The goal of the partnership is to foster a new mobile and AI ecosystem by leveraging Huawei’s hiAI platform and Baidu Brain, a compendium of the company’s AI assets and services, and combine hardware and software to provide global consumers with new smart service experiences. According to Robin Li Yanhong, Baidu’s chairman and chief executive, the strategic cooperation with Huawei will kick off the AI-powered intelligent devices era, Huawei is also hoping that the alliance will give it an important edge in competing Read full story › Source: The Drum...
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