By Shawn Lim Alphabet has announced that Eric Schmidt will step down as executive chairman and will take on the role of technical adviser on the company’s board at the end of 2017. Schmidt served as Google‘s chief executive in 2001 and became its executive chairman a decade later, retaining his position when the tech giant restructured to form Alphabet Inc. Alphabet’s board will now most likely appoint a new, non-executive chairman at its next meeting in January. “Larry, Sergey, Sundar and I all believe that the time is right in Alphabet’s evolution for this transition,” said Schmidt. “The Alphabet structure is working well, and Read full story › Source: The Drum...
Read MoreBy Danielle Gibson With the continuing fall out of Brexit and how it impacts on consumer confidence, a knock-on effect will be how that influences brand budgets, and as a consequence, a push for real focus on ROI as a metric for customer success, according to Bing UK head of strategic sales, Aaron McGrath. McGrath says there are two areas that should be questioned. How does the industry really drive ROI and efficiency? And how does it continue to build trust with consumers? He expresses that ROI has always been a metric for success, but in 2018, what the Read full story › Source: The Drum...
Read MoreBy Shawn Lim Viacom International Media Networks has announced that its subscribers in Southeast Asia, Hong Kong, Taiwan and the Pacific Islands will be able to watch its mixed martial arts brand, Bellator MMA, fight events from January 2018. The American media conglomerate acquired the rights from Electus International and will show the fights on its Paramount Channel. It is also looking at helping Bellator stage fight events in Asia in the future. The first Bellator event that MMA fans in SEA will be able to watch is Bellator 192 ‘Lima vs MacDonald’, on January 20, 2018. “The introduction of Bellator MMA on Paramount Read full story › Source: The Drum...
Read MoreBy The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...
Read MoreBy The Drum In a continuing drive for greater diversity and inclusion in marketing and advertising, a new feature by The Drum highlights conversations with top creative women in the industry. All were nominated for The Drum’s global Woman of the Year award at The Drum Creative Awards, sponsored by Facebook, One Minute Briefs and in partnership with Creative Equals. The award is designed to push equality boundaries within the creative industry to spark discussion and action. From icons and pioneers to prominent creative directors and designers, we asked each of them how diversity creates better work, the positive changes Read full story › Source: The Drum...
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