By Taruka Srivastav Swedish retailer Ikea UK’s and Irish operation has jappointed Omnicom as its CRM and digital agency account following a competitive pitch in a bid to increase efficiency through greater collaboration and streamlined processes. The account will be led by Proximity London along with marketing specialist, Redwood and AMV BBDO’s social arm, XLab. As part of the appointment, they will aim to foster Ikea’s strategies by facilitating a customer-centric and data-driven approach. Laurent Tiersen, country marketing manager for Ikea UK and Ireland said: “We’re really excited to be working with Omnicom and Read full story › Source: The Drum...
Read MoreBy Doug Zanger At this year’s 3% Conference, we asked leaders in attendance one of six random questions around inclusion that focused on not just gender but race and more. The questions we asked were challenging and the answers were thoughtful, interesting and illuminating. Previously asking creative leaders, influencers and the C-suite, our last videos in the series cover a wide range of industry leadership. When asking female leaders why, with all of the issues facing the industry, they choose to stay, Amber Guild, president of T Brand Marketing Solutions at the New York Times, felt longevity has something to Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Pandora announced that free and plus listeners can now access songs, albums and playlists on-demand with a complimentary session of Pandora Premium. By watching a 15-second video spot, ad-supported users of the music streaming platform are given the ability to listen to songs on-demand in the same way as Pandora Premium customer Every time a listener interacts with a direct link or the streaming service’s ‘search & play’ functionality, an on-screen prompt invites them to a complementary “Premium experience,” with a one-time audio message notifying listeners that they’re being delivered into a Premium session. Pandora said it’s Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Oath’s UK managing director Nigel Clarkson has left the company following an internal investigation prompted by “complaints and allegations” from employees. A statement from the Verizon Wireless-owned media giant confirmed that “Clarkson’s employment has been terminated” following the conclusion of an internal inquiry “into alleged breaches of our standards of business conduct and our Oath values.” The statement goes on to read: “Oath is a values led company and we take all complaints and allegations from our employees extremely seriously and we move fast to act on them.” No more details surrounding his exit have emerged publicly at present. Clarkson joined Read full story › Source: The Drum...
Read MoreBy Charlie Baillie As part of the year’s mission to Humanise Programmatic, the IAB Singapore Programmatic Committee hunted down the industry’s brightest talents behind the technology. Find out how these passionate practitioners got started, the secrets behind their success and what they are doing to drive the industry forward. “Regardless of your function, understand where your data comes from and what it means because that is the most fundamental commodity in programmatic.” Data-driven, efficient and optimal – the three traits that made Yuani Chen, analytics lead at Amnet Asia, and Programmatic a match made in heaven. “My first interaction with data was in the hospitality industry Read full story › Source: The Drum...
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