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Pandora users now able to unlock on-demand listening via video ads

on Dec 15, 2017 | 0 comments

By Bennett Bennett

Pandora announced that free and plus listeners can now access songs, albums and playlists on-demand with a complimentary session of Pandora Premium. By watching a 15-second video spot, ad-supported users of the music streaming platform are given the ability to listen to songs on-demand in the same way as Pandora Premium customer

Every time a listener interacts with a direct link or the streaming service’s ‘search & play’ functionality, an on-screen prompt invites them to a complementary “Premium experience,” with a one-time audio message notifying listeners that they’re being delivered into a Premium session.

Pandora said it’s Read full story ›

Source: The Drum