By Taruka Srivastav Piaggio India’s Vespa and Aprilia are aiming to create awareness and support the fight against HIV/AIDS in its latest campaign. The campaign was conceptualised by Dentsu Webchutney educates people about a charity called ‘Red’ founded by Bono and Bobby Shriver which helps fight against AIDS. Ashish Yakhmi, 2W business head at Piaggio India said: “Piaggio has successfully created the premium positioning in the 2 wheeler segments with its iconic Italian brand Vespa and the racing brand Aprilia. We have built a strong connect with the youth through the digital medium. Webchutney is a highly creative agency and we believe that they are Read full story › Source: The Drum...
Read MoreBy John Glenday The Guardian has unveiled its long-awaited tabloid transformation this morning with the launch of its first edition in compact form, complete with a new masthead and accompanying overhaul for its digital editions. More than just an aesthetic refresh the changes have been spurred by Guardian Media Group’s overriding need to eke out substantial savings from its operational costs as part of efforts to stem further losses by April 2019. It is hoped that the shrunken paper will save the business millions of pounds each year as part of an outsourcing of printing and distribution to Trinity Read full story › Source: The Drum...
Read MoreBy Mike Cooper In the first of a new series of articles by PHD’s Worldwide CEO Mike Cooper, he explains how the technology on display at CES in Las Vegas is driving change within the agency model. Around this time each year, agency staff and client marketers from around the world head for the Nevada desert to spend a few days under the bright Las Vegas lights, exploring the Consumer Electronics Show (CES). In the past, this pilgrimage to the world’s gambling Mecca would have been rooted in curiosity for a glimpse into the future of mainstream technology. Delegates wanted to understand Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week’s 10 Questions With… features Claudine Collins, UK managing director of MediaCom UK. What was your first ever job? My first ever job was selling shoes in Bally on a Saturday when I was 14. I was very proud to be top saleswoman nearly every week and maybe that’s where my love of shoes has come from. Why did you Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Asia Pacific Transgender Network has worked with Pakistani model, activist and UN representative Kami Sid, social worker Neeli Rana, motivational speaker Mani AQ and a professional model and engineering student Irha Parishe to battle transphobia. The network collaborated with BBDO and Proximity Pakistan in its latest campaign to raise awareness about the hardships faced by transgender people in Pakistan by urging people to change the clap. The video for the campaign, #ChangeTheClap, shows the adversities and disrespect transgender people face in the community and encourages people to do away with transphobia and advocates equal opportunities for transgenders. In the subcontinent area, transgenders Read full story › Source: The Drum...
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