By Taruka Srivastav Despite CBS and Viacom’s vice chair Shari Redstone’s interest in combining Viacom and CBS, there is no active merger discussion currently taking place, according to Reuters. Multiple insiders have told TheWrap that Shari Redstone is pursuing a merger of the two media companies that split more than a decade ago. The controlling shareholder of Viacom and CBS Corp, Sumner Redstone split Viacom and CBS into separate companies which he and his daughter attempted to merge the two in 2016, but the effort failed. National Amusements, CBS and Viacom declined to comment. Viacom recently snapped up influencer Read full story › Source: The Drum...
Read MoreBy John Glenday Google’s charm offensive to bring advertisers back on side has stepped up a gear with confirmation that the company will begin vetting premium YouTube content. This follows a wave of concern over inappropriate content which has left Google scrabbling to convince advertisers that it has a handle on the issue. Going a step further Google will now cast an eye over all content within its elite Google Preferred channels which command premium prices amongst advertisers. An Alphabet spokeswoman said: “We built Google Preferred to help our customers easily reach YouTube’s most passionate audiences and we’ve seen strong Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Samsung Faces a lawsuit by a Paris court over misleading advertising related to alleged child labour and violations of workers’ fundamental rights The lawsuit has been filed by two NGO’s – Sherpa and ActionAid France who claim that human rights violations allegedly took place in Samsung factories in China and South Korea. NGO’s named Samsung Global, the electronics giant’s worldwide parent company, and local subsidiary Samsung Electronics France in their lawsuit. Sherpa and ActionAid France claim to have gathered evidence from a number of sources, including the NGO China Labor Watch, which they say infiltrated Samsung factories in China and Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Twitter shares increased by 5% after Facebook announced that it will demote business, brand and media posts in news feed shake up. According to CNBC, Twitter stands to gain from Facebook’s decision when it comes to selling advertising, with traffic for media companies dependent on Facebook as a distribution platform, set to diminish. Meanwhile, Facebook shares fell as much as 4% after the announcement. Wall Street analysts polled by Thomson Reuters expect that Twitter sales fell 5.3% last year to $2.4bn. However, analysts are of the opinion that its sales will rise 6.4% in 2018 to $2.55 bn. This doesn’t Read full story › Source: The Drum...
Read MoreBy Jeff Hasen “Whoa” is the first word that you noticed in this year’s CES promos and on attendee badges. And, if you are similar to me, it’s the first word that you utter across all show floors and exhibit halls in Vegas. Like when you see a “smart” bathroom promising to test your urine (that’s actually dumb). Or when you come upon signage proclaiming a “robot revolution” (that one is my official hype winner in what was, as always, an extremely competitive category). I’m no anthropologist but some of my best learnings come from taxi drivers on the way to and from the Read full story › Source: The Drum...
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