Posts made in January, 2018

on Jan 12, 2018

By James Kirkham This week saw renewed calls from campaigners for Liverpool FC to end its controversial sponsorship deal with Chinese company Tibet Water, sparking an online petition and angering hundreds of thousands. Tibet Water is corporately toxic, campaigners claim, because it benefits from China’s military occupation in Tibet – often cited as brutal and oppressive – to bottle and sell Tibetan resources. Of course, the alignment to China is not surprising; clubs like Liverpool have been courting the Asian market as Chinese football explodes. Now with shows in the UK on Sky Sports Football, and with a series of high profile player Read full story › Source: The Drum...

on Jan 12, 2018

By Kurt Kratchman Contending with a world of new technology can be challenging for companies coming into China – as Grapeshot has learned first-hand. As COO of a global tech company, I’m fairly proficient when it comes to getting a handle on new technology – at least, that’s what I thought, until I went to China and tried to hail a taxi. It was 5pm in Shanghai in July, the hottest part of the afternoon on one of the hottest days of the year. I’d just finished a meeting and was, to say the least, eager to get back to my air-conditioned Read full story › Source: The Drum...

on Jan 12, 2018

By Bennett Bennett Elaine Welteroth, who was promoted to the magazine’s top post in April 2017, has announced her exit from Teen Vogue. Welteroth joined the publication in 2012 as their beauty and health editor after time spent at sister Conde Nast magazine Glamour. She held the role until elevated to editor, and soon thereafter shared role of editor-in-chief duties with digital editorial director Phillip Picardi (now editor of new digital-only LGBTQ publication them.), replacing Amy Astley. In her tenure as the magazine’s youngest and only female editor-in-chief (second editor-in-chief of color in Conde Nast history), the magazine was noted for its shift Read full story › Source: The Drum...

on Jan 11, 2018

By Shawn Lim Digital ad platform AdAsia Holdings announced today (11 January) it is reorganising, a move that will see the company come under a new holding company called AnyMind Group. At a press conference in its Thailand office this afternoon, the company unveiled the new logo of AnyMind Group and business structure, which will see AdAsia’s data-driven influencer marketing service, CastingAsia, become a standalone business. Show me entity :: 17421 AdAsia and CastingAsia will also be joined by a new human resource technology company call TalentMind, which uses an AI-driven recruitment optimisation platform and will be launched in four Read full story › Source: The Drum...

on Jan 11, 2018

By Taruka Srivastav Vodafone has brought back its famous pug Cheeka in its latest TVC campaign, with the aim to highlight the strengthening of its network. The 360 degree campaign has been conceptualized by Ogilvy & Mather India. The six week campaign will run across OOH, radio, print and digital. Siddharth Banerjee, executive vice president, marketing, Vodafone India, said: “From the early 2000s, our pug has always been associated with Hutch and then Vodafone’s reliable network. The new campaign #StrongerTogether highlights our continued commitment to providing a world class network experience and we are delighted to present Cheeka and friends to our generation Read full story › Source: The Drum...