By Taruka Srivastav McDonald’s, in its latest campaign, aims to encourage people to find the child within them by sharing the story of a 35 year-old toy collector Sunil Chawla who has amassed over 300 Happy Meal toys. The ad, conceptualized by Leo Burnett , showcases Sunil Chawla’s journey of collecting toys. He describes how possessive he is about the toys and how he has traveled places to collect them. He now owns hundreds of toys and doesn’t intend to stop soon and said “No matter how old you grow, remember at heart, you are a kid.” McDonald’s also gave him a surprise Read full story › Source: The Drum...
Read More‘We have made some big bold changes as a business’ Group M’s global chief investment officer, Nick Theakstone on his new role
By Stephen Lepitak The nature of the relationship between media owners and media buyers will need to continue to change in the evolving new media sector, according to Nick Theakstone, GroupM’s new global chief investment officer. Speaking to The Drum after the news of his new role broke, stepping up from chief executive of Group M for EMEA, Theakstone explained the need for the creation of the role to meet the needs of the ever-transforming media marketplace and advertisers. This is the latest installment of change to have taken place within the WPP-owned media group that has also seen the consolidation Read full story › Source: The Drum...
Read MoreBy Katie Deighton A trip to Japan inspired Now‘s associate creative director to create her own brand of candyfloss – infused with alcohol in true Soho style. Sarah Levitt tells the story of Sweet Mother Fluffer in the latest episode of Creative Pursuits. Levitt creates her alcoholic candyfloss at home in Canonbury, mixing sugar, liquors and flavourings in a pink flossing machine bought from Amazon. Her housemates have become accustomed to trays of sugar soaking in different liquors and the wisps of sweet fluff that fly into the air when the granules are whipped into their soft shape. As for the Read full story › Source: The Drum...
Read MoreBy Sam Bradley Scotland loves Irn-Bru – and Irn-Bru loves Scotland back. Celebrated by both the hungover and the sweet-toothed for its legendarily restorative qualities and unique taste, the brand enjoys the kind of public goodwill usually reserved for football greats. The soft drink’s manufacturer, AG Barr, has traded on its Scottishness as much as possible, whenever possible, sponsoring the lower divisions of the Scottish football league, projecting its ads on to the Unesco-protected limbs of the Forth Rail Bridge and trademarking an original Irn-Bru tartan. And in turn, Scotland’s consumers have rewarded it with sales figures that consistently trump those of Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Vehicle manufacturer Maruti Suzuki has rolled out a nationwide campaign to raise awareness and promote usage of seat belt among drivers and passengers. The TV spot, conceptualised by Happy mcgarrybowen, showcases how a kid is constantly trying to stop his father from driving the car by sometimes puncturing the tyres and on another occasion sticking glue on his father’s seat. The kid’s father gets really annoyed and angry and shouts at him. The kid then tells his father that he is afraid of letting him drive as he doesn’t wear his seat belt. The kid’s father then promises to always Read full story › Source: The Drum...
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