By Taruka Srivastav Google has signed a a patent cross-licensing agreement with Chinese tech giant Tencent in order to expand in China where its entities like app store, search engine and email services are blocked. According to Tech Crunch,both Google and Tencent will work together on innovation and technology. Both didn’t disclose any financial terms of the deal. Google’s head of patents, Mike Lee said: “We’re pleased to enter into a patent cross-license with Tencent. By working together on agreements such as this, tech companies can focus on building better products and services for their users.” Earlier, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Facebook will prioritize news that is trustworthy, informative, and local from trusted sources to combat fake news and strengthen relationship and engage in active conversations with users. According to Facebook founder Mark Zuckerberg, Facebook will take feedback from users to further tackle sensationalism, misinformation and polarization. Zuckerberg, in a post on Facebook said:“As part of our ongoing quality surveys, we will now ask people whether they’re familiar with a news source and, if so, whether they trust that source.” “The idea is that some news organizations are only trusted by their readers or watchers, and others Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav BBC Sport has created an animated campaign to promote its coverage for 2018 Winter Olympics. The campaign ‘The Fearless are Here’ created by Y&R London portrays the fearless athletes overcoming several challenges in order to compete at the Winter Olympics. Y&R London worked with animators Smith & Foulkes at Nexus Studios to create the ad. The music is an original composition by Native Music features Korean drums. The ad will air from today on BBC One between ‘Hard Sun’ and ‘Match of the Day’ and will continue to run for the length of the event. Mark Roalfe, chairman and Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Star India will livestream Vivo Indian Premier League (IPL) in virtual reality (VR) on Hotsar to engage fans through the VR experience. Viewers will also be able to select the camera angles and commentary language of their choice, offering further customisation through the “Super-fan feed”. Fans will further have access to cricket emojis on Hotstar. Star India will broadcast live matches of the league in 6 different languages targeting fans across TV and digital.The upcoming auctions will be supported by the campaign ‘Election se Selection’ (selection through election) where fans will be able to vote Read full story › Source: The Drum...
Read MoreBy Siddarth Correya The IAB released a report on digital ad spend in APAC last year. The report clearly proved that we sit in what is the fastest growing digital advertising ecosystem globally, with growth predicted in the region of 25%+ over the next three years. To put this in perspective, 2017 was a year that saw some of the most tumultuous times in digital advertising in recent memory, from global concerns around brand safety and ad fraud, to measurement and the noticeable shift to more transparent ways of trading digital media. Despite these challenges, Asia has continued to grow as, evidenced Read full story › Source: The Drum...
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