By Richard J. Hillgrove VI Sir Richard Branson is no virgin when it comes to hitting the headlines, but his latest controversy suggests a brand in conflict with itself. One minute Virgin Trains is banning the sale of the Daily Mail from its onboard shops or providing it in first-class carriages, the next minute Branson is stepping in to reverse the decision. Virgin Trains had told staff that the paper was not compatible with its brand or beliefs after colleagues had expressed “considerable concern” over the Mail’s editorial position on issues like immigration, LGBT rights and unemployment. Virgin has always stood for everything punk, edgy and Read full story › Source: The Drum...
Read MoreBy Paul Frampton Any predictions worth their salt for 2018 have zeroed in on the inevitable rise of Amazon ‘s ad business. Sorrell called out Amazon as the one to watch over a year ago. Whilst the duopoly of Google and Facebook continues to show exponential growth (in spite of the continued barrage of brand safety criticism and Facebook’s unexpected algorithm change) Amazon’s year-on-year upswing in ad revenue combined with the hyper-attention on voice and smart speakers has led to all marketer’s eyes locking in on what the Seattle-headquartered company does next. Amazon Read full story › Source: The Drum...
Read MoreBy Shawn Lim Digital marketing platform Impact Radius has brought in Adam Furness from RhythmOne as its new managing director for Asia Pacific. It has also appointed its first ever chief marketing officer in Scott Brazina, who will be focused on overseeing the company’s global brand marketing strategy, vision and growth in 2018 and beyond. According to the company, Furness has 16 years of experience in scaling business operations of media, advertising, and tech companies to Impact Radius and will be focused on leading and growing the business across APAC. Prior to joining Impact Radius, Brazina was vice president of MarTech and Media for Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Marks & Spencer (M&S) has announced Tata Consultancy Services (TCS) as its principal technology partner to drive digital-first transformation. TCS will aim to drive agility, intelligence, innovation and efficiency to transform the retailer’s customer experience and drive growth of M&S’ business. Steve Rowe, CEO, M&S said: “This new partnership will bring the best of TCS capabilities to M&S. We will join our expertise to unlock the potential for technology to drive our digital-first transformation and accelerate growth of our business. Through our Technology Transformation Programme, our business will be faster, simpler and more focused on achieving a seamless customer Read full story › Source: The Drum...
Read MoreBy Shawn Lim Chinese ecommerce company JD.com has signed a share subscription agreement as co-lead investor in its Vietnamese counterpart Tiki’s recent Series C round of financing. Upon completion of the investment, JD.com will become one of Tiki’s largest shareholders. The partnership will see JD.com and Tiki work together in a range of areas including merchandising, cross-border trade, logistics and fulfillment, technology, financing, and operational capabilities. The two companies will also cooperate to deliver a wider authentic selection from global brands to consumers, while helping Vietnamese local brands in expanding internationally via JD’s global platform. “We are very excited to continue our Southeast Read full story › Source: The Drum...
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