By Doug Zanger What’s the Story? is a storytelling video series dedicated to learning what truly makes a great story, told through the lens of the world’s talent and practitioners of the craft in entertainment, marketing and beyond. Most people know Mick Fleetwood as the towering rhythmist of the hitmaking band Fleetwood Mac. But even though his instrument doesn’t speak with words, it does tell a story in its own right, and to Fleetwood, storytelling is “finding the vehicle that allows you to express yourself.” Some people tell stories through language, like poets, and others through their specific arts, trades or talents. With Read full story › Source: The Drum...
Read MoreBy Shawn Lim The Drum is launching a new series call ‘Unsung Heroes’, in celebration of the people in the industry who slog hard behind the limelight for brands and clients, In this new series, The Drum speaks to these heroes and celebrate the work they do for their clients quietly behind the scenes. As they are seldom in the spotlight for their contribution to the success of campaigns, this is their time to shine. If you think of someone who deserves this recognition, please get in touch with Shawn Lim and nominate them! Kicking off our series is Jacqui Erskine, a stylist at Read full story › Source: The Drum...
Read MoreBy Minda Smiley The Incorporated Society of British Advertisers (ISBA) has released an updated version of its media services contract template, a document it initially released in 2016 to help members get a better sense of how agencies are spending their media budgets. ISBA, which represents more than 3,000 brands in the UK, introduced the contract template in hopes of giving marketers more control over how their money is spent. The framework contract was created in part to push for more transparency at media agencies, which have been accused of accepting rebates from media sellers without telling clients and engaging Read full story › Source: The Drum...
Read MoreBy John Glenday Rupert Murdoch’s 21st Century Fox is facing a fresh complication from an unexpected quarter in its long-cherished drive to wrest full control of Sky, after US cable giant Comcast tabled a rival £22.1bn offer for the business. The cash offer is significantly higher than the £18.5bn already agreed by Fox for the 61% stake in the business it does not currently possess. Outlining his motivations behind the audacious move Comcast chief executive Brian Roberts said he was drawn to the UK as a ‘great place to do business’ and wished to purchase all of Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Trinity Mirror is understood to have placed former chief operating officer Mark Hollinshead in temporary charge of the portfolio of products it recently acquired from Northern & Shell in a £127.6m deal. The Drum has learned that Hollinshead will oversee the integration of The Daily Express, The Sunday Express, The Star and OK magazine within Trinity Mirror as an interim chief, working closely with the publisher’s chief executive, Simon Fox. This will be done through his role within PR consultancy Hollicom PR, which he co-founded last May. After departing the role of chief operating officer at Read full story › Source: The Drum...
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