By Danielle Gibson New entrants to The Drum Chip Shop Awards are invited to apply for an extension to be in the chance to take home the Grand Prix, a grand, as well as a coveted chip. Copywriter Vikki Ross, who’ll be judging this year’s entries, called the The Chip Shop Awards the most fun competition. She said “It’s where we get to express ourselves in a way we wish we could every day. Creativity without limits: no client, no guidelines, no legal, no restrictions – the stuff dreams are made of so it’s a really brilliant excuse to do Read full story › Source: The Drum...
Read MoreBy Danielle Long Phil McDonald, the chief executive of Y&R Australia, has departed the WPP AUNZ-owned agency. McDonald leaves the agency after two years in the role and 11 years with the agency. A statement from WPP AUNZ CEO Mike Connaghan said, “Phil leaves the agency in good shape, and we thank him for his commitment and hard work since taking on the CEO role two years ago. He took the reins at a tough time for the business, but has played an important part in growing both its capabilities and solid client offering. We wish him well in his future endeavours.” McDonald Read full story › Source: The Drum...
Read MoreBy Minda Smiley At SXSW, YouTube chief executive Susan Wojcicki revealed that the site is pairing up with Wikipedia to try and curb the spread of conspiracy theory videos. Conspiracy theory videos on the site will now include text from Wikipedia pages that users can click on to learn more about the topic in question. For instance, someone watching a video about chemtrails would see a “companion unit” featuring Wikipedia’s “Chemtrail conspiracy theory” page. According to Wojcicki, the feature is set to roll out in the coming weeks. While she did not explicitly say how exactly YouTube plans to Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Nike celebrates its 20 years of partnership with FC Barcelona by highlighting the connection Barcelona shares with its fans both locally and globally and its possession-based attacking style, commonly known as ‘The Barça Way’. ‘The Ball Makes us More’ is directed by cinematographer Wally Pfister, who won an Oscar for his work on Inception and features Philippe Coutinho, Andrés Iniesta, Lieke Martens, Gerard Piqué, Sergio Busquets, Sergi Roberto, Ousmane Dembélé, Samuel Umtiti, Denis Suárez and Paulinho and Alexia Putellas. It also features legends Carles Puyol, Ronaldinho, Pep Guardiola and the late, great Johan Cruyff . It also features 20 Barça supporters, Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Marketing in the current era has been completely disrupted by technology. Marketers work to track customers on their journey across new devices and platforms, and are looking to new and ever-evolving technologies to the streamline the process. But are we spending too much time on technology? To answer this, Rashi Goel, head of consumer communications, Nestle, Sapna Chadha, head of marketing India and SEA, Google and Gunjan Soni, chief marketing officer and head, international brands business, Myntra and head of Jabong (Indian e-commerce brand) took over the stage at Ad:Tech India panel titled ‘Automation Meets Human Experience.’ According to Rashi Goel, Read full story › Source: The Drum...
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