Posts made in March, 2018

on Mar 13, 2018

By Shawn Lim The winner of this week’s creative work of the week in Asia Pacific is Hotel Ramada, which launched a makeover campaign of its hotel rooms in India to make it more accessible for its visually-impaired guests. The campaign titled ‘Blind Faith Upgrade’, which was created by Isobar India, aims to remove the challenges that the visually-impaired usually face by installing tools like braille and raised grooves around the hotel. Ultimately, the hotel hopes that this initiative will help encourage India to provide more support for the disabled in the country and tourists. Isobar: Hotel Ramada ‘The Read full story › Source: The Drum...

on Mar 12, 2018

By Danielle Long Chinese automotive brands such as Haval, Geely, Baojun, BYD and JAC are experiencing strong growth as the world’s largest auto market embraces its local brands. The findings, from Brand Finance’s Most Valuable Auto Brands report, revealed that while the Chinese brands remain unknown outside the country, their market share within China is on the rise. Five Chinese car brands ranked within the top 50 of global auto brands, Haval increased brand value by 124% to be valued at $6.8 billion, Geely jumped 62% to $6bn, while BYD surged 211% to $3.4bn and Baojun was up 98% to $1.8m and Foton increased 90% Read full story › Source: The Drum...

on Mar 12, 2018

By Shawn Lim In a new campaign that plays on the global average life expectancy, Glico has released an advertisement in Japan that uses 72 different actresses to portray a woman at various stages of her life. The Japanese confectioner, who is the maker of Pocky, wants to show through the ad that more than one hundred years ago, the global average life expectancy was only 31 years and fast forward to today, it has increased to 71.8 years. The ad titled ‘71.8-Second Life’, begins with a birth of a baby and ends with a woman on her deathbed. A new actress is introduced every Read full story › Source: The Drum...

on Mar 12, 2018

By Danielle Long Parasitic poker machine bugs are crawling over the streets and homes of Tasmania in a new campaign from Bad Bets Australia. The bugs, which are a cross between cockroaches and poker machines, aim to highlight the parasitic nature of the gambling machines, which sucked $200m from the Tasmanian economy. The ad features the bugs haunting Tasmanian neighbourhoods at night in the style of 80s horror films and b movies. The animated anti-pokies campaign was created by Jumbla and the Museum of Old and New Art (MONA) in a bid to lobby the government to remove poker machines from pubs and clubs across the Read full story › Source: The Drum...

on Mar 10, 2018

By Stephen Lepitak The growth in the adoption of technology should not be something that is feared by society if put to the use of prosperity and good, that was the message of the keynote presentation delivered by technology writer Tim O’Reilly, founder of O’Reilly Media. Speaking at SXSW, where he is promoting his new book ‘What’s The Future and Why It’s Up To Us,’ O’Reilly explored the good that technology can do for the world and the reasons why people should embrace the fourth industrial revolution. Don’t fear the tech O’Reilly was dismissive of the notion that people should fear technology taking away Read full story › Source: The Drum...