By Shawn Lim

The winner of this week’s creative work of the week in Asia Pacific is Hotel Ramada, which launched a makeover campaign of its hotel rooms in India to make it more accessible for its visually-impaired guests.

The campaign titled ‘Blind Faith Upgrade’, which was created by Isobar India, aims to remove the challenges that the visually-impaired usually face by installing tools like braille and raised grooves around the hotel.

Ultimately, the hotel hopes that this initiative will help encourage India to provide more support for the disabled in the country and tourists.