By Taruka Srivastav WE Communications (WE) has announced a strategic investment in Indian integrated consultancy, Avian Media and its public affairs consultancy, Chase. As part of the deal, WE Communications India will merge with Avian and will now be called Avian WE. However, Chase will remain a separate consultancy owned by Avian WE and will retain its name. Avian WE clients in India include Airbnb, Airbus, Bloomberg, Dell, MasterCard, Qualcomm, Sony and TripAdvisor. Nitin Mantri has been appointed as group chief executive officer (CEO) of Avian WE India. Other key senior management of Avian WE includes Manash Neog who will continue to lead the public affairs subsidiary Read full story › Source: The Drum...
Read MoreBy John Glenday Apple’s Tim Cook has placed himself at the vanguard of calls for more stringent regulations on data privacy in the wake of a massive leak of Facebook user data. Addressing the China Development Forum, Cook took the bull by the horns to call for tighter controls to prevent data from being passed on and repurposed without informing the original owner – clear reference to the scandal engulfing Facebook which has been beset by critics since it emerged it had lost control of information on 50 million members. Cook said: “I think that this certain Read full story › Source: The Drum...
Read MoreBy Jessica Davis Early last month (February) it was reported that Oxfam aid workers had paid for prostitutes while working in Haiti after the 2010 earthquake. When the incident was discovered, the charity kept its head low and tried to hide the story, followed by a fumbled apology when the scandal came to light — which was met with backlash from the public and the cutting off of thousands of donors’ direct debits. The Drum asked industry professionals what they would have done in Oxfam‘s situation. Daniel Todaro, managing director, Gekko Group The response was perhaps rather awkward in approach, almost like Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Affordable data and localised language content has powered YouTube to reach across 80% of all internet users age-groups in India. YouTube further stated that it reached 225 million monthly active users on mobile alone which makes India its fastest growing country. According to YouTube, 65% online video viewers subscribe to channels on YouTube and 85% of them go and watch a new video within two days of its uploading. Meanwhile, over 50% of working women use YouTube for the actual purchases of beauty products, automobile, travel and real estate. For the research, YouTube interviewed 3230 respondents across leading video platforms and Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav Spotify has revealed that around two million users had been accessing the streaming-music service for free using unauthorized apps that blocked ads as it prepares to go public next month. In its F-1 filing with the Securities and Exchange Commission (EC) on 23 March, Spotify wrote: “On March 21, 2018, we detected instances of approximately two million users as of December 31, 2017, who have been suppressing advertisements without payment.” The incident forced Spotify to reduce its monthly active user count from 159 million to 157 million total in 2017. Spotify further highlighted that it Read full story › Source: The Drum...
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