Posts made in March, 2018

on Mar 24, 2018

By Taruka Srivastav WeTransfer unveiled a campaign in solidarity with the March For Our Lives demonstrations today (March 24) where kids, families and supporters demand the end of gun violence and mass shootings. WeTransfer will dedicate 100% of its advertising space globally to a wallpaper in support of common sense legislation and the need for change, promoting a series of creative projects on WePresent, WeTransfer’s editorial platform, which highlight perspectives on gun reform and the lasting impact of violence. WeTransfer has unveiled four projects from creatives that address gun violence in different mediums. WeTransfer commissioned eight artists and designers, including Edel Rodriguez, Kate Read full story › Source: The Drum...

on Mar 24, 2018

By Taruka Srivastav Elon Musk responded to WhatsApp’s founder Brian Acton call to #deleteFacebook after the the platform’s Cambridge Analytica data mining scandal. In a Twitter thread, Musk replied to Acton tweeting: “What’s Facebook?” When another user chellenged him to delete the SpaceX Facebook page, which had around 2.5 million followers, Musk tweeted “I didn’t realize there was one. Will do.” And it didn’t end there. Another user asked him to delete the Tesla page from Facebook to which Musk tweeted “Definitely. Looks lame anyway.” Musk kept his promise and deleted all the pages from Facebook which were used by Tesla and SpaceX Read full story › Source: The Drum...

on Mar 24, 2018

By Taruka Srivastav Xyo Networks, blockchain’s crypto-location oracle network, has appointed racer Collete Davis as an ambassador and spokesperson. Xyo Network will focus efforts on making trustless location data possible through an ecosystem of crypto-location technologies and protocols. Davis, currently drives the Wonder Woman Monster Jam Truck as well as competes in Sports Cars and Top Drift. Davis says: “When I moved to Silicon Valley six years ago, I quickly learned how cryptocurrencies were the future. Fast forward to now, it’s been incredible to see the industry’s progress and the Xyo Network is a game changer in the space.” “I’m incredibly excited to Read full story › Source: The Drum...

on Mar 24, 2018

By Taruka Srivastav The Marketing Group’s blockchain-backed agency Truth has deployed an advertising campaign using blockchain smart contract technology. According to a company statement, the campaign, which ran across a national publisher – The Guardian – for 10 days until 19 March 2018, saw Truth fully disclose all fees involved to the client. The demand side platform (DSP) used in the campaign was Avocet and the exchange used was Sonobi. Truth further said that all companies disclosed fees with the client prior to the campaign. Truth’s chief executive officer, Mary Keane-Dawson said: “There are so many myths around blockchain’s use in advertising that Read full story › Source: The Drum...

on Mar 23, 2018

By Shawn Lim Singapore’s Select Committee on Deliberate Online Falsehoods convened on Thursday to hear representatives from Google, Facebook and Twitter give oral evidence during one of the parliamentary sessions on how they are combating fake news. The tech giants, together with industry association Asia Internet Coalition, in their written representation to the committee before the session, had stated that they firmly do not believe that legislation by governments will help stop the spread of fake news. Instead, according to Channel NewsAsia, they called for a stringent self-regulatory approach, executed in coordination and cooperation with the authorities to fight the bad actors who Read full story › Source: The Drum...