Posts made in March, 2018

on Mar 22, 2018

By Minda Smiley Target will have a starring role in tonight’s episode of Superstore, a sitcom that’s in its third season on NBC. The show stars America Ferrera as an employee of Cloud 9, a fictional big-box store in St. Louis, Missouri. According to Target, the retailer will play “a starring role as the employer of a former Cloud 9 employee.” Scenes for the episode were filmed inside of a real Target store in California. The link-up between the retailer and show is part of a larger partnership that Target has with NBCUniversal. Over the holidays, Target created musical spots featuring Read full story › Source: The Drum...

on Mar 22, 2018

By Bennett Bennett New York Media, publisher of New York Magazine, as well as sister imprints Vulture, and the Cut, announced that it has acquired Splitsider, the website about comedy and its creators, from the Awl Network. New York Media said it will be integrated into culture site Vulture as a destination for comedy coverage. The Awl, which was home to Splitsider as well as sister sites The Hairpin, The Sweethome, and The Billfold, folded earlier this year. In a statement, New York Media said: “Splitsider will accelerate a major comedy push at Vulture, with written and video content, live events, podcasts, and brand partnerships, with Read full story › Source: The Drum...

on Mar 22, 2018

By Taruka Srivastav The battle between e-commerce companies Amazon and Flipkart in India continues to intensify as Amazon is now closing the gap on Flipkart, according to Forrester. Flipkart raised $2.5 billion from Softbank in 2017, bringing its total funding to $6bn to date and competing with Amazon, which committed $5bn to India for market share. After surpassing Flipkart in 2016 for the first time, Amazon has strengthened its position as metropolitan Indian consumers’ preferred online retail destination and is aggressively closing the gap on Flipkart to become the single-largest online retailer in India in terms Read full story › Source: The Drum...

on Mar 22, 2018

By Taruka Srivastav Navratna Oil, the ayurvedic therapeutic oil brand from the house of Emami Limited, has made Bollywood actor Amitabh Bachchan perform the iconic song ‘Sar jo tera chakraye’ (If your head is spinning) from the film Pyaasa in an acapella style. Acapella is group or solo singing in choral style which is without instrumental accompaniment, where the background music is usually created by beats made by the human mouth. The sounds are usually linked to one another, like hitting the floor, then the desk, then the wall to make a beat that goes together, while actually singing the song. Additionally, artists are known Read full story › Source: The Drum...

on Mar 22, 2018

By Taruka Srivastav Vice India has announced the appointment of Chanpreet Arora as chief executive officer and Samira Kanwar as head of content as Vice India officially goes live next month in partnership with The Times of India Group. Vice has further partnered with PepsiCo brand Mountain Dew to explore the journey of Arjun Vajpai as he attempts to climb Mt. Kangchenjunga. It has also assembled a team of 40 journalists, editors, producers and creatives in India to focus on content production, editorial, creative services and content distribution. According to the company, it has also planned for local content that will Read full story › Source: The Drum...