Posts made in April, 2018

on Apr 30, 2018

By Danielle Long T-Mobile US and Sprint Corporation have agreed a $26bn all-stock deal to merge the two businesses, which will operate the T-Mobile brand. The merger, which was more than four years in the making, brings together the third and fourth largest US wireless carriers, creating a company with 127 million customers. The deal, which will be subject to approval by US regulators, would place the new T-Mobile ahead of rivals Verizon Communications, which has 116 million U.S. wireless customers, according to Reuters, and AT&T which has 93 million branded customers. Analysts have cautioned that approval may be difficult to obtain, citing the Read full story › Source: The Drum...

on Apr 30, 2018

By John Glenday Glasgow Life have published a series of half a dozen short films showcasing the distinctive offer of each of the city’s diverse neighbourhoods in a bid to draw tourists off the beaten track and ‘live like a local’. Audiences will be transported to 120 locations for the series; including Finnieston, Merchant City, Shawlands and Dennistoun with a particular focus on cultural and sporting heritage such as music, dining and night life. Content was crowdsourced by residents and global ambassadors for the city drawn from a public appeal from its People Make Glasgow social media channels, backed up by Read full story › Source: The Drum...

on Apr 30, 2018

By Cameron Clarke WPP has reported a like-for-like net sales drop of 0.1% for the first quarter in its first trading update since the departure of chief executive Sir Martin Sorrell. Its performance exceeded the forecasts of analysts who had predicted a 1% decline or worse, and was described as “in line with our expectations” by the group’s executive chairman Robert Quarta. The figures showed like-for-like net sales up 1.6% in the UK and 2.3% in Asia and Latin America. North America and Western Europe fared less well, however, down 2.4% and 0.2% respectively. Overall the group reported revenue down 4% at £3.6bn and and Read full story › Source: The Drum...

on Apr 29, 2018

By Katie Deighton Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners, bases his creative process in the tradition of “vandalism” – something he saw a lot of growing up in Providence, Rhode Island. His philosophy? Think differently, and make your client think differently too. Goodby preached his creativity commandments to a crowd of creatives at the D&AD Festival earlier this week. Take a different route to work every day… …or, if you’re rich, “ask the person that’s driving you to take a different route”. It’s all about seeing things differently, and experiencing things differently too: Goodby also advises having a right- or left-handed Read full story › Source: The Drum...

on Apr 28, 2018

By Taruka Srivastav Google’s parent company Alphabet is reported to be set join forces with Walmart in India to aid Walmart’s efforts to buy a majority stake in Indian e-commerce platform Flipkart. As part of the deal, Alphabet might pick up minority stakes in Flipkart by investing $1-2 bn after the Walmart acquisition according to Economic Times. Google and Walmart already joined forces last year in the US to allow consumers to order hundreds of thousands of products by voice with Google Assistant on Google Home or the Google Express website or app. Previous to this proposed partnership, Walmart’s Flipkart plans were Read full story › Source: The Drum...