Posts made in April, 2018

on Apr 28, 2018

By Taruka Srivastav Hampshire County Council is aiming to leverage voice-activated home speaker Amazon Echo skills to assist with adult social care after budget cuts of local authorities. Hampshire County Council has dedicated a £50,000 program through which it has given 50 Amazon Echo to assist elderly with tasks like reminding them of taking medicine and helping them to live independently. According to the council, over 9,000 people are currently benefiting from assistive technology such as Amazon’s Echo, with 100 new referrals being made each week. Councillor Liz Fairhurst, Hampshire County Council’s Executive Member for Adult Social Care and Health, said: “We are looking to trial Read full story › Source: The Drum...

on Apr 28, 2018

By Taruka Srivastav FCB has named Joerg Hempelmann as the first president of FCB Health Europe in a newly created role which aims to create a global business model. Hempelmann will direct all European operations, including overseeing ICC, one of the two full-service UK-based healthcare agencies, the other being FCB Halesway. According to the company’s statement, he will provide an integrated team approach, enhance payer strategy, medical education, digital marketing efforts and video production offerings, as well as strategic planning and media services. Prior to this, Hempelmann served as chief executive office (CEO) and managing partner of McCann Health Germany. In 1994, Hempelmann founded JNB as Read full story › Source: The Drum...

on Apr 28, 2018

By Taruka Srivastav Stop Ivory, an NGO for the conservation of African Elephants, in its latest campaign highlights how ivory trade, despite being illegal, continues to take place and urges the UK government to convert the ban into law. The campaign, titled ‘Going,Going Gone’, was conceptualised by JWT London and features an auction taking place where people are bidding for an ivory tusk. As the bidding concludes and the gavel falls, a gunshot is heard and a spatter of blood hits the buyer’s face as she is confronted with the elephant in the room whose tusk has been just cut off for her. According to Read full story › Source: The Drum...

on Apr 27, 2018

By Doug Zanger It’s natural, when considering Alibaba and Amazon, to compare the men fronting them. In doing so, we find two paths which both cross over and diverge. Amazon’s Bezos graduated summa cum laude from Princeton with degrees in computer science and electrical engineering. And despite a few false, he found success in finance before going on to create Amazon. Jack Ma’s academic record isn’t quite as impressive. He explained at Davos how he “failed a key primary school test two times, failed the middle school test three times, failed the college entrance exam two times”. He was rejected for most of the jobs Read full story › Source: The Drum...

on Apr 27, 2018

By Ronan Shields Amazon’s earned over $2bn from advertising services during the first quarter of the year, with company leadership describing it as a “bright spot” during its Q1 performance when overall revenue was $51bn. The e-commerce and online content giant reported that overall revenue increased by 34% year-over-year to $51bn, with Amazon chief executive Jeff Bezos describing the growth of Amazon Web Services as “remarkable“. Although Amazon does not explicitly state how much it earns from its advertising services, the company reports this revenue stream in its “other” category as part of its net sales breakdown. This portion of the business grew Read full story › Source: The Drum...