By Danielle Gibson The Drum Marketing Awards judges can reveal which brands and agencies have made it to the final shortlist. The top trends that emerged were how brands are engaging with wider social issues — such as exposing and encouraging discussion around mental health and media trends — and the rise in the popularity of slow TV and the Grime music genre. Chairman of the judging panel, Gareth Helm, chief marketing officer, ZPG, said: “The judging day was tough. We all come in with our own experiences but what is really important is to put your own personal biases away and look Read full story › Source: The Drum...
Read MoreBy Shawn Lim Singapore is the most vulnerable to advertising fraud in the online ecosystem, when compared to the rest of Southeast Asia. Its high fraud risk stands at 20.7% because of its position as an advanced market where advertisers spend more, which also makes the country a hot bed for bad actors to thrive. This is according to a media quality report for Southeast Asia, Hong Kong and Taiwan for the second half of the fiscal year in 2017, released by Integral Ad Science for the first time. It also found that after Singapore, the next most vulnerable market is Hong Kong, which has Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has become embroiled in fresh controversy amid claims that the social network considered profiling user personalities in order to better target adverts. The first anyone knew of the aborted project was a 2012 patent filed by the platform in which it described how factors such as emotional stability could be construed simply by referencing individual messages and status updates. Such traits could then be stored in a user’s own profile to direct targeted news, ads and recommendations. This patent has been updated twice, most recently in 2016, but Facebook insists that it has never used such personality tests in Read full story › Source: The Drum...
Read MoreBy Andy Maslen We were on holiday when it happened. What happened? I discovered I was a novelist. Here’s how it went down. “You know,” my wife said, “the difference between us is that you’re a writer who does marketing for a living and I’m a marketeer who does writing for a living”. If visual clichés appeal to you, then imagine a great, big, shining light bulb bursting into cordless life above my head. If religiose language floats your boat (or ark) then let’s say I had an epiphany. Either way, it seized me by the shoulders, gave me a good shake and shouted, “write something!” very loudly in Read full story › Source: The Drum...
Read MoreBy John Glenday Burger chain McDonald’s has teamed up with the Met Office to bring Britain’s unpredictable weather to life on giant screens throughout the country. Leo Burnett London where tasked with bringing the small talk staple to life by reimagining a typical menu as weather icons representing live temperature and 5-day forecasts. The resulting weather map does away with more traditional icons to use the likes of an unwrapped burger to represent the sun and an upended box of French fries to denote rain. This unorthodox language consists of eight menu items in all to help denote the Read full story › Source: The Drum...
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