By Shawn Lim The GDPR deadline may be behind us, but the conversation on the implications for marketers in Asia Pacific who have yet to comply with the European Union’s data-privacy regulation, is still ongoing. A joint-survey in March and April 2018, by SAP Hybris and the CMO Council of 165 marketers globally, including APAC, found that only slightly more than half of marketers said they had a plan in place to comply with GDPR and were currently implementing changes. One of the biggest misconceptions is that marketers have leeway with the ‘legitimate interest’ clause which allows marketing to use personal data without Read full story › Source: The Drum...
Read MoreBy John McCarthy Marquee sports sponsorships like the Uefa Champion’s League don’t come cheap, previous estimates claim they can set back sponsors in excess of £40m a year. But, suggesting these events don’t deliver value is shortsighted, according to Nissan‘s top marketer. Nissan has been attached to the Uefa Champion’s League since 2014 and in 2017 it extended this relationship until 2021, proof that the competition has expedited the company’s brand building efforts in Europe. Speaking to the The Drum hours before an action-packed Champion’s League final in Kiev (26 March), Roel de Vries, corporate vice president and global head of marketing Read full story › Source: The Drum...
Read MoreBy Danielle Long Vivo is harnessing the ‘global passion for football’ and the Fifa World Cup to grow the brand as it seeks to become one of the top smartphone players globally. Vivo inked a six-year sponsorship deal with Fifa last year, which will see the Chinese smartphone brand sponsor the 2018 and 2022 World Cups, as well as the Confederations Cup. Michael Chang, brand director, International business at Vivo tells The Drum, the aim is to promote the brand to “young people globally, and empower them to capture and share beautiful moments brought about by Vivo and the Fifa World Cup”. Read full story › Source: The Drum...
Read MoreBy Grant Harrison The retailer WH Smith has, once again, topped the latest Which? Survey as the worst shop on the UK high street. The twitter account @WHS_Carpet provides a good smattering of WH Smith mis-steps that people find in the 1300 stores around the country. Like selling a tube of toothpaste for £8 in an NHS hospital. Today they’re also in Hugh Fearnley Whittingstall’s cross hairs. His new BBC series – Britain’s Fat Fight – casts WH Smith as a major obesity menace! But here’s the enigma: WH Smith’s share price and profits have been increasing Read full story › Source: The Drum...
Read MoreBy John Glenday A pair of Wieden + Kennedy executives, each with five years’ experience of running its design and engineering group The Lodge, have jumped ship in order to start afresh at the helm of their own digital creative agency. Portland-based Paulo Ribeiro and Nilesh Ashra are the founding partners of Two Things, which aims to channel the pairs extensive experience in emerging technologies such as AI and robotics within a far more modest operation, giving them the ability to outflank larger businesses in the burgeoning field. As managing director and director of creative technology respectively at The Read full story › Source: The Drum...
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