Posts made in May, 2018

on May 30, 2018

By Attila Jakab With the trend for in-housing programmatic hitting client agendas, it is clear that a shift is taking place in the relationship between advertisers and agencies. At its root is an erosion of trust. Prompted by concerns in transparency and brand safety, advertisers are increasingly looking to seize control over programmatic spend. As a result, legacy agencies are facing a major challenge to transform the structures that underpin their existing approach. The changing relationship Evidence of the nature of this change can be found in Infectious Media’s own research, which questioned 200 decision-making marketers with programmatic remits in EMEA, APAC and NOAM. The Read full story › Source: The Drum...

on May 29, 2018

By John McCarthy Tough Mudder has partnered with Unilad in a broad content partnership that will help drive the lifestyle and media brand on social media. In the grand scheme of things, the tie-up is a brick in the company’s building of an unmissable sporting brand that is engaged with all year round. Existing Tough Mudder partners in the UK, Samsung, Merrell, Lucozade Sport and BrewDog, will now be magnified by Unilad for the rest of the 2018 season. As one of the biggest publishers on social media, Unilad helps rally and crosspollinate each brand and their ‘tribes’ around Read full story › Source: The Drum...

on May 29, 2018

By John Glenday The combined worth of the top 100 most valuable global brands has jumped by the largest amount on record, increasing by 21% to reach $4.4trn. Leading the charge in the BrandZ top 100 most valuable brands survey, compiled by WPP and Kantar Millward Brown, were Netflix, Amazon, Apple and Alibaba – helping to add $748bn of value to the elite table. Technology-related brands continue to dominate the upper echelons of the table with eight of the top ten all possessing a technology focus; including Google and Apple retaining Read full story › Source: The Drum...

on May 29, 2018

By Taruka Srivastav Google India will aim to tap into summer vacations in India by urging parents to spend more time with their kids and help them learn new things in its #SummerWithGoogle campaign. As part of the campaign, Google will organise four interactive summer camps or tasks where they will ask kids to perform various activities every week, like exploring the country that is home to all the Pandas in the world on Google Earth, saying ‘Gracias’ and ‘Por Favor’ and other languages on Google Translate, to taking virtual tours of museums to make their own gallery on Google Arts & Culture; and Read full story › Source: The Drum...

on May 28, 2018

By Taruka Srivastav MediaCom has appointed Navin Khemka as chief executive officer (CEO) for South Asia to strengthen the presence of GroupM and WPP in India. Khemka, who is currently the managing partner (North and East) and new business development lead for the GroupM agency Wavemaker India, will take over the role from Debraj Tripathy. Mark Heap, CEO MediaCom APAC, said: “In Navin, we have a leader with stellar raw talent and a real thirst for growth, who can capitalise on the enabling assets of the MediaCom global network and the strength of GroupM and WPP India. I’m really looking forward to working Read full story › Source: The Drum...