Posts made in May, 2018

on May 28, 2018

By Taruka Srivastav Hugo Boss ambassador Joseph Schooling reveals the struggles and sacrifices he had to endure in order to become Singapore’s first gold medalist in the Olympics (in swimming). The film, created by Iris Singapore, features Schooling narrating his life, starting from the time when he had to leave home (Singapore) at a young age to train in Austin, US in order to fulfill his dream of becoming a professional athlete. Ed Cheong, executive creative director, Iris Singapore said: “Having to spend most of his time away from the familiar comforts of home, Joseph has to forego many of life’s simpler luxuries. Which makes Read full story › Source: The Drum...

on May 28, 2018

By Shawn Lim Singapore, as well as Southeast Asia’s, switch to digital television by the end of 2018 represents a chance for marketers to tap into the potential of programmatic advertising on television. Digital broadcasting in Singapore began in December 2013 when state-owned broadcaster Mediacorp converted all seven of its free-to-air TV channels to the digital format. However, it has continued to broadcast in the analogue format, which will end by January 1, 2019, with neighbours Malaysia and Indonesia following suit. According to the Info-communications Media Development Authority of Singapore, the switch is happening now to ensure that viewers can continue to enjoy their favourite Read full story › Source: The Drum...

on May 26, 2018

By Taruka Srivastav WWF France is leveraging Snapchat map to create awareness among the millennials about the impacts of global warming. To commemorate International Biodiversity Day, WWF France has created a series of snaps showcasing unusual heat in the Arctic on the Snapchat map. Snapchat users on clicking the Arctic area will find videos warning them against the danger of climate change on nature and guide them on how they can take action. Snap also partnered with UEFA to allow fans to hold the Champions League finals trophy in AR. Read full story › Source: The Drum...

on May 26, 2018

By Taruka Srivastav Britain’s secret service MI6, in its first advertisement to search for ‘intelligent officers’, bursts the bubble of the macho image it has as it urges more people from diverse backgrounds to join. The campaign titled ‘Secretly, we’re just like you’ highlights how becoming an MI6 officer is not about keeping one’s cool in a shark tank but to understand others and pick up on the silent cues that matter. MI6 will further allow children of immigrants to join for the first time after it scrapped its old policy which required recruits’ parents to have been born in the UK. The ad was Read full story › Source: The Drum...

on May 26, 2018

By Taruka Srivastav Thomas Cook has partnered with sun care brand Calypso Sun to provide free bottles of sunscreen to customers who reserve their sunbed online in order to educate people about the importance of applying sunscreen everyday. The joint initiative goes live tomorrow (27 May) for National Sunscreen Day until 3 June. The initiative aims to promote Thomas Cook’s ‘Choose Your Favourite Sunbed’ service which was launched earlier this year. Stuart Adamson, director of media and partnerships at Thomas Cook Group, said: “We are excited to partner with Calypso this summer as part of our Choose Your Favourite Sunbed service. It has proved popular Read full story › Source: The Drum...