Posts made in May, 2018

on May 26, 2018

By Taruka Srivastav UEFA has collaborated with Snap to offer fans an exclusive 3D Bitmoji lens of them holding the winning trophy for the 2018 Champions League final which takes place today between Real Madrid and Liverpool FC in Kiev, Ukraine. The augmented reality (AR) lens feature will be available to fans globally from today. The lens features a Snap user’s 3D Bitmoji playing keepie-uppie when all of a sudden the UEFA Champions League Cup trophy drops down for the user to catch with the UEFA Champions League anthem playing in the background. Snapchat users to access the lens will first need to open Snapchat Read full story › Source: The Drum...

on May 26, 2018

By Taruka Srivastav Sky Bet, as part of its existing deal with the English Football League (EFL), has invested £1m to educate all the EFL clubs about responsible gambling and to conduct an awareness programmes. The EFL has signed a five-year agreement with Epic Risk Management who will provide a day’s training on gambling-related harm together with follow up counselling and support that any players require to all the 72 EFL clubs. As part of the programme, new responsible gambling shirt logos will feature on every club’s shirt from the start of next season will also be used for the first time in this weekend’s Read full story › Source: The Drum...

on May 25, 2018

By Vicky Carlin It’s a left turn here…right? Maps. They usually either have a heart-felt or anger ridden memory attached to them. Personally, I love maps. I love the fact you can always rely on them to be accurate, are full of interesting icons and generally please my slight OCD with their neatness. So when Knowsley Safari asked us to look into the design of their maps, I was instantly intrigued. Maps have come a long way in their lengthy history. From the simple hand drawn houses of the Bodleian Map (thought of as the first known map of the British isles, dated around Read full story › Source: The Drum...

on May 25, 2018

By Danielle Gibson The Drum Awards for the Digital Industries (DADIs) are back for 2018 and you can now enter your best work which will be judged by industry experts from Huge, TSB, Virgin Trains East Coast, BBC Worldwide, AKQA, Universal Music UK, Karmarama, British Airways, Canon Europe and more. These awards have been recognising and rewarding the very best in digital for the past 12 years. This year the judges want to see those who have pushed the limits and created innovative work. Virgin Trains East Coast‘s head of ecommerce and retail technology, Kristal Ireland said: “I’m looking Read full story › Source: The Drum...

on May 25, 2018

By John Glenday Long-awaited General Data Protection Regulation comes into effect from today, a fact confirmed by the swamping of email inboxes with GDPR-related subscription requests, sowing a mixture of fear, confusion and obliviousness. To mark the occasion WPP owned digital agency SYZYGY has carried out its own survey to establish that this frenetic activity has passed over the heads of 28% of Britons, a figure which rises to 42% of 18-24 year olds. At the other end of the spectrum 52% of UK adults hold their personal details extremely close to their chest, refusing to part with them Read full story › Source: The Drum...