Posts made in May, 2018

on May 23, 2018

By Shawn Lim Pink Dot Singapore has launched three campaign videos to commemorate its 10th anniversary of advocating for diversity and LGBT rights in Singapore. The not-for-profit organisation also announced, at the launch of the 2018 event at TheatreWorks on Tuesday (22 May), that all its celebrity ambassadors for the past nine years will reunite to be its ambassadors this year and will appear at its annual rally on 21 July. Past @PinkDotSG ambassadors recount the past nine years, as the event celebrate its 10th year at its launch event today. #diversity #freedomtolove pic.twitter.com/sdO2oeEX9R — Shawn Read full story › Source: The Drum...

on May 22, 2018

By John Glenday Arts and lifestyle bible, Interview magazine has published its final edition, ending a continuous run of art, music, fashion and entertainment news that first began in 1969 under the direction of founder Andy Warhol. Self-styled as the crystal ball of pop, Interview will simultaneously cease both web and print operations with immediate effect, after staff were informed at an emergency meeting that the company had been forced to file for Chapter 7 bankruptcy. News of the forced closure duly leaked out via Twitter shortly thereafter with Trey Taylor, senior online editor, tweeting: “After 10 months at Read full story › Source: The Drum...

on May 22, 2018

By Shawn Lim Huawei has been ranked the most reputable corporate local brand in China, while companies from the United States dominate the rankings for foreign brands. This is according to a new study jointly-conducted by Racepoint Global and Reputation Institute, which found that Huawei outperforms local and foreign counterparts including Apple in terms of transparency and open communication. “Respondents in the study perceived Huawei as “genuine for what it says and stands for,” “stands out from the crowd” and “providing sufficient information.” Huawei in particular is a brand that is building a strong emotional connection over time,” Nicolas Georges Trad, co-founder and executive partner Read full story › Source: The Drum...

on May 22, 2018

By Tim Greatrex There’s a sense premium publishers have lost the plot, piling ad on ad onto pages swimming in low-rent clickbait. For readers it’s an increasingly poor experience. We suggest publishers would do better to focus on gaining reader time and attention with quality content. At first glance it’s not immediately apparent that the Advertising Standards Authority mantra – ‘legal, honest, decent and truthful’ – is relevant to today’s premium publishing world. It’s advertisers, publishers might argue, that should take their share of the blame for the mess that is today’s online publishing environment. Of course it is true that there are many ads Read full story › Source: The Drum...

on May 21, 2018

By John Glenday Price comparison portal GoCompare is taking a stand in efforts to attain gender parity through a suite of measures designed to bring in more female staff; including all-female shortlists, anonymised CV’s and the introduction of software capable of identifying job advert bias. GoCompare is currently recruiting for the post of chief marketing officer for which it has instructed recruiters to compile a female-only shortlist to guarantee a woman fills the role. In tandem with this, the website has introduced anonymised CV’s which remove data deemed to be irrelevant to a person’s suitability for the role, such as name, Read full story › Source: The Drum...