By Danielle Long An Australian Government plan to introduce a digital levy on global digital companies including Google, Facebook and Uber is gaining support from senators. The digital economy tax proposal would reportedly operate like a sales tax, with digital companies to pay a “GST-style levy” on advertising. The levy could see brands and advertisers charged more to cover the increased tax costs. Australian senators have expressed support for the proposed digital levy and agreed to support the federal government’s AU$176bn tax plan if the levy is confirmed. The government is currently lobbying votes for an AU$140bn income tax cut plan and an AU$35.6bn plan to Read full story › Source: The Drum...
Read MoreBy John Glenday STV’s chief technology and platforms officer Alistair Brown has given notice of his intention to quit at the end of June, joining STV productions chief Alan Clements and former CEO Rob Woodward (subsequently replaced by Simon Pitts) in heading for the exit door in recent times. Brown’s departure was prompted by the formation of a new digital business, a juncture which persuaded Brown to leave rather than put his name in the hat for a new role of managing director. This followed a decision to merge its technology function within its existing Read full story › Source: The Drum...
Read MoreBy Katie Deighton The BBC’s World Cup trailer is an operatic montage of historic and memorable events from football’s biggest tournament, all of which were painstakingly embroidered frame by frame and photographed into a 60-second trailer. The BBC Creative duo behind the spot explained how their idea came to life in The Drum’s latest Anatomy of an Ad. Xander Hart and Edward Usher brainstormed ‘History Will Be Made’ off the back of a brief calling for a trailer to capture the global, cultural significance of the World Cup – rather than focusing too heavily on football itself. Inspired by how history was once Read full story › Source: The Drum...
Read MoreBy Taruka Srivastav City of Edinburgh council has unanimously taken a decision to ban from streets across the city, all the temporary on-street advertising structures, including advertising boards (also known as ‘A’ Boards). The decision aims to improve pedestrian safety and accessibility, particularly for those with disabilities such as sight impairments and mobility difficulties. According to a survey carried out by Royal National Institute of Blind People (RNIB), a third of blind and partially sighted people said they had been injured by pavement clutter. The ban which will be imposed later this year will be implemented alongside council’s other initiatives to reduce street clutter like signage, Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Basketball history will be on display during the NBA’s Eastern Conference Finals, thanks to tire maker Goodyear’s well maintained archives. During Saturday’s Game 3 of the Eastern Conference Finals between the Cleveland Cavaliers and the Boston Celtics, Goodyear – the official tire of the Cavaliers – will unveil a new commercial by GSD&M celebrating its 100-year basketball heritage. The new creative, titled ‘100 Years,’ showcases Goodyear’s long standing basketball legacy in Northeast Ohio. Airing during NBA programming on ESPN and ABC properties, the commercial features game footage of the Akron Wingfoots: originally a recreation team founded by the workers Read full story › Source: The Drum...
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