Posts made in May, 2018

on May 18, 2018

By Minda Smiley Dunkin’ Donuts has named Drayton Martin its vice president of brand stewardship, a new role at the company. She joins from MullenLowe, where she most recently served as executive director. During her time at the agency, she worked with brands including JetBlue, Century21, and Four Seasons Hotels & Resorts. In her new role, she’ll be tasked with leading the development and implementation of Dunkin’ Donuts’ brand messaging across channels including advertising, packaging, in-store and digital. She’ll also oversee the company’s internal brand marketing team and external creative agency partners. Martin will report to Tony Weisman, US chief marketing officer of the Read full story › Source: The Drum...

on May 18, 2018

By Kyle O'Brien As the NBA prepares for its final few weeks, the WNBA is getting ready to tip off its 2018 season tonight (May 18). On Sunday, May 20, ESPN will roll out the latest installment of the ‘Life Needs Sports’ campaign with ‘Bossy,’ featuring some of the best players in the WNBA. The campaign, which will run across television, radio, digital and social platforms, features WNBA stars including floor generals like the Minnesota Lynx’s Maya Moore and the Phoenix Mercury’s Diana Taurasi, as well as paint protectors like the Los Angeles Sparks’ Candace Parker and the Washington Mystics’ Elena Delle Donne. Read full story › Source: The Drum...

on May 18, 2018

By Danielle Gibson Brands of all hues are getting on board the Royal Wedding this weekend. But how best to hijack the event to use marketing to change the world? It was obvious to Kastner and Partners in London what needed to be done — use the Royal Wedding to put the London homeless crisis in the public eye. Windsor is clwell known for it’s most famous resident, the Queen and sees seven million tourists each year. Yet there is a darker side to the affluent town. Earlier this year the Conservative leader of the Royal Borough of Windsor and Maidenhead council, Simon Dudley, Read full story › Source: The Drum...

on May 18, 2018

By John Glenday Madrid’s premier beer brand Mahou is eyeing up markets beyond its own shores by throwing itself into a major multi-channel marketing campaign in the UK which celebrates the brand’s urbane connections. Having already conquered an impressive 70% of the Spanish beer market Mahou has set its sights on Britain, bringing an armada of artists, musicians and chefs along for the ride when it hits London this summer. A trio of experiential events will promote the brand, kicking off with two events in Shoreditch around Old Street Station and Curtain Road, sharing flavours from one capital to another. A two-day takeover of Read full story › Source: The Drum...

on May 18, 2018

By Staff Writer Ever since Prince Harry plucked up the courage to propose to Suits actress Meghan Markle over a roast chicken, the Royal Wedding media frenzy has been mounting, and now – for better or for worse – some of the nation’s best-known brands are marking the big day in their own special way. Speculation is mounting over everything, from the Queen’s hat to who has made it on to the 600-person guest list; from which designer is behind Markle’s dress to the Prince’s vows. However, the one certain tradition (if we learned anything from Prince William and Kate Middleton’s wedding) is Read full story › Source: The Drum...