Posts made in June, 2018

on Jun 28, 2018

By John Glenday An independent review into the parlous state of British journalism has been instigated by the department for culture, media and sport, amidst mounting alarm at the pace of decline in the sector. A panel chaired by Dame Frances Cairncross has issued a call for evidence to inform the inquiry after a report commissioned for the review highlighted a welter of dire facts and stats which throw into sharp relief just how far circulation and advertising revenues declined over the past decade, falling by over half from £7bn to just £3bn. This has precipitated a Read full story › Source: The Drum...

on Jun 28, 2018

By Taruka Srivastav Tata Global Beverages’ tea and coffee brands in India has handed their creative and social media to Wavemaker following a multi-agency pitch. Wavemaker will handle the social media profile for the India tea and coffee brands of Tata Global Beverages on social media and develop a social media strategy strengthening Tata Global Beverages’ position in the category. Sonia Serrao, global media lead, Tata Global Beverages, said: “As part of a move to consolidate the social media manadate for our India tea and coffee brands, we evaluated multiple agencies. We finalized on Wavemaker because of their interesting and creative ideas Read full story › Source: The Drum...

on Jun 27, 2018

By Paul Wright ״Your Mama״ jokes have been around for decades, providing people young and old with endless entertainment, giving them less than appropriate jokes that never fail to produce a chuckle. But let’s be honest, you didn’t come here just to read jokes – or maybe you did? MAMA also stands for something very different in our world, and Mobile Attribution and Marketing Analytics (MAMA) is now one of the most important parts of a marketing strategy. At AppsFlyer, we host MAMA events every year, in exclusive locations around the globe. This year we’re hitting Tobacco Docks in London for a Read full story › Source: The Drum...

on Jun 27, 2018

By John Glenday Matt Armitage, CEO of media company St Ives, has revealed his intention to retire by the end of the current financial year to be succeeded by chief digital officer J Schwan. Succession planning has been in train for some time with Schwan assuming his new duties from 4 August whereupon Armitage will relinquish his authority but remain on hand as a special advisor to assist with the transition. Chairman Richard Stillwell said: “The board is delighted to be able to appoint J as Matt’s successor. He has unparalleled experience in delivering digitally based transformation services in a high growth Read full story › Source: The Drum...

on Jun 27, 2018

By Danielle Gibson Back for its second year, The Drum Digital Trading Awards APAC is now open for entries. The judging panel will see experienced industry professionals from Oracle, Xaxis/Group M, Mindshare and RedDoorz, with more to follow. This year the awards will focus on inspiring brand confidence in data-led advertising, moving the needle to encourage investment from both direct response and performance spend, as well as brand spend. Keen to see data driven creativity from this year’s entrants, chief digital officer, APAC and MENA, Mindshare, Sanchit Sanga said: “The creative and content creation aspects are largely ignored in the programmatic / performance discussions Read full story › Source: The Drum...