By Paul Wright

״Your Mama״ jokes have been around for decades, providing people young and old with endless entertainment, giving them less than appropriate jokes that never fail to produce a chuckle.

But let’s be honest, you didn’t come here just to read jokes – or maybe you did? MAMA also stands for something very different in our world, and Mobile Attribution and Marketing Analytics (MAMA) is now one of the most important parts of a marketing strategy. At AppsFlyer, we host MAMA events every year, in exclusive locations around the globe. This year we’re hitting Tobacco Docks in London for a Read full story ›

Source: The Drum