Posts made in July, 2018

on Jul 31, 2018

By John Glenday Under Armour has named Attica Jacques as its new global brand management chief after incumbent Adrienne Lufton announced her decision to bring a nine-year career at the clothing firm to an end in order to pursue an unspecified external ‘opportunity’. The change at the top, the most senior marketing position at the retailer, was first revealed in a staff memo yesterday and has now been confirmed in an official statement. An Under Armour spokesperson said: “Adrienne Lofton has decided to pursue another opportunity outside of Under Armour and we wish her all the best in her next endeavor. During her Read full story › Source: The Drum...

on Jul 31, 2018

By John Glenday Dixons Carphone, the electrical and telecommunications retailer and services firm, is advising up to 10m customers to take ‘protective steps’ to prevent fraud after conceding that the personal data may have fallen into the hands of hackers during a data breach which occurred on 13 June. An investigation launched in the wake of that incident is now nearing conclusion, providing the group with a clearer understanding of what occurred, including the first evidence that ‘some of this data may have left our systems’ – although it is at pains to stress that none of these Read full story › Source: The Drum...

on Jul 31, 2018

By Taruka Srivastav E-commerce platform Snapdeal has partnered with charity Save The Children to raise awareness about the problem of child trafficking in India on the International Day Against Trafficking in Persons. The campaign, titled #KidsNotForSale and conceptualised by WATConsult, features a teaser campaign portraying an ‘Amazing Kids Sale’ on Snapdeal that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking, or forced to become combatants. The campaign further aims to urge the government to consider recommendations for not just prevention, but also rehabilitation and monitoring and coordination mechanisms that will strengthen Read full story › Source: The Drum...

on Jul 30, 2018

By John Glenday Reach (formerly known as Trinity Mirror) continues to weather a severe downturn in its regional publishing businesses, posting a statutory operating loss of £107.3m over the first half of the year, owing to a non-cash impairment charge amounting to £150m blamed on a ‘more challenging than expected outlook’. The heavy loss came despite a 10.6% jump in group revenue to £353.8m as the publisher brings home the first fruits of its acquisition of Express & Star. The financial fillip came in Reach’s half yearly report for the 26 weeks to 1 July, the first results to be published Read full story › Source: The Drum...

on Jul 30, 2018

By John Glenday Dentsu Group has branched out into Indian transportation with an investment in Shuttl, a digital smart-bus mobility service used by around 50,000 people each day across seven cities. Dentsu’s corporate venture capital fund invested 74,609.81 million yen in the venture, equivalent to over half a million pounds, to power further expansion of the service including the development of new marketing solutions to improve its reach. Managed by Super Highway Labs the smartphone app enables passengers to reserve seats on an air-conditioned shuttle bus which will collect you from your chosen location before whisking you to your elected destination. In Read full story › Source: The Drum...