Posts made in July, 2018

on Jul 30, 2018

By Danielle Long KPMG Australia has acquired customer experience consultancy UDKU (U Don’t Know Us) in a bid to bolster the expertise within its Customer, Brand and Marketing Advisory business. UDKU was founded in 2013 by managing partner Mark Timmins, creative strategist Colin Jowell, and creative Kon Marinis, with an aim to help clients to “embrace the unknown” by mixing behavioural economics and neuroscience with creative. The acquisition will see UDKU’s three owners and its Sydney-based team of 11 staff join KPMG’s Customer, Brand and Marketing Advisory business. The acquisition is the second since KPMG created the CBMA division following its purchase of Acuity Read full story › Source: The Drum...

on Jul 28, 2018

By Taruka Srivastav Viacom has acquired youth channel AwesomenessTV to expand its reach among millennials. According to Variety, Viacom is paying around $300m to AwesomenessTV and its current CEO Jordan Levin will depart post acquisition. As part of the deal, the digital TV channel will be part of Viacom’s portfolio of brands and will be live within the Viacom Digital Studios division headed by president Kelly Day, formerly chief business officer of Awesomeness. Viacom earlier appointed former Awesomeness alumna Paula Kaplan as executive VP of talent and development for Viacom Digital Studios. Day said: “Awesomeness has done an incredible job building their brand into a digital Read full story › Source: The Drum...

on Jul 28, 2018

By Stephen Lepitak Sky Sports has released what it claims is the first Hindi language promotion for the upcoming England V India Test series. The cricket promo will be broadcast in both English and Hindi from today (28 July) ahead of the start of the five-match series, which will be delivered by AdSmart, and broadcast to households that view multiculture content such as Zee TV, Colors and Star Plus, represented by Sky Media. Created in-house, the 30-second TV advert will include highlights from preview contests between the two countries, reaching as far back as 1932, and is the first signs of the commitment Read full story › Source: The Drum...

on Jul 28, 2018

By Taruka Srivastav The global digital out of home (OOH) market is expected to exceed more than $5bn by 2022 at an annual rate of 10% as a result of boost in programmatic advertising. According to MarketWatch, the report by Market Research Engine states that the major driving factors of global digital OOH market are increased spending on programmatic advertising, increasing focus on business intelligence and rising market competitiveness and technological Innovations in display technologies. Meanwhile, the increasing trend of online/broadcast advertisement is the restraining factor. The opportunities for global digital OOH include the rising demand for internet of things (IoT) and emergence Read full story › Source: The Drum...

on Jul 28, 2018

By Taruka Srivastav Singapore’s Changi Airport has unveiled an interactive butterfly display for its annual “Be A Changi Millionaire” shopping promotion. The campaign ‘Luck is Everywhere’ conceptualised by Ogilvy Singapore features a butterfly installation built with sturdy yet light materials to ensure that their movements are as lifelike as possible”. The remote-controlled kites flying around Terminal Three resemble butterfly species Diaethria Anna have number ’88’ engraved on them which is a symbol of prosperity and luck in Asia. Melvyn Lim, co-chief creative officer, Ogilvy Singapore said, “We wanted to create a visual spectacle at the airport that would bring joy to travellers while reminding them of Read full story › Source: The Drum...