By Kyle O'Brien DDB San Francisco has announced that Mark Krajan has joined the agency as group creative director. He will report to executive creative director Ben Wolan. In his new role, Mark will oversee clients Norton, VMware and new business efforts. This is Wolan’s first hire to a creative leadership position, making Krajan’s appointment a vital component of the creative resurgence at the agency, according to a release. “I’m incredibly excited for the creative leadership that Mark will bring to this agency,” Wolan stated. “He’s worked at top agencies and done great work for so many different brands, I look forward to his contribution Read full story › Source: The Drum...
Read MoreBy Bennett Bennett Pam El, the chief marketer for the NBA, delivered a keynote about finding your passion at a leadership seminar hosted by women’s trade organization She Runs It earlier this week. “Getting this job was a dream come true,” she said after playing a montage of NBA highlights, “but it didn’t just happen. It was a plan that I had for a really long time. We’re gonna talk about the thing that helped me get where I am and that’s passion.” She asked the audience members, a majority of them younger women of color in junior to mid-level roles about Read full story › Source: The Drum...
Read MoreBy Sam Bradley Could the creative director role ever be filled by a bot? And could a digital creative director ever be as annoying or clichéd as the real thing? Despite the efforts of would-be chief marketers and agency heads to frantically upskill and retrain for a digital, global future, it’s worth bearing in mind that not every advertising job will survive the tides of time. Indeed, the David Ogilvys and Bill Bernbachs of 2030 may be little more than talkative collections of code. At least, that’s the suggestion made by Creative Director Bot, a chatbot built by young creatives Archie Challen Read full story › Source: The Drum...
Read MoreBy Shawn Lim Toyota has announced its plans to support mobility at the Tokyo Olympics and Paralympic Games in 2020. The Japanese carmaker’s mobility concept is organised around three main pillars of mobility for all at the Games, the sustainability of the Games and transportation support of staff, media and athletes between Games venues using a system based on its driverless technology like the Toyota Production System (TPS). It has also provide its other tech like the Toyota Concept-i, a self-driving car, e-Palette, WelCab, the Toyota i-road and the Mirai. The company wants this concept to provide an unprecedented access to people, including those Read full story › Source: The Drum...
Read MoreBy Shawn Lim In celebration of popular Singapore mandopop singer Stefanie Sun’s 40th birthday, her international fan club paid for an out-of-home advertisement in New York City’s Times Square, which ran for four days. According to Singapore local paper Shin Min Daily News, the ad cost S$19,440 and was shown on the screen in front of the Nasdaq tower. It featured a smiling Sun with her hands raised up high, with the words ‘Happy Birthday, Stefanie Sun’ above her image. The ad was also displayed at the eighth minute of every hour from 6:08am to 1:08am the next day. Sun’s reaction? “Oh my god! Read full story › Source: The Drum...
Read More
Industry News