Posts made in July, 2018

on Jul 26, 2018

By John Glenday Sky has toasted the twilight of its independence after posting a 5% increase in like-for-like revenues to £13.6bn to cap what it describes as an ‘exceptional year’. Growth has been driven by strong customer demand for its Sky Q television service which has now been installed in 3.6m homes, an increase of 2.3m year-on-year. Double digit customer growth in the fourth quarter of 39% means Sky now has a presence in 23m European households which between them utilise 63m products, itself an 81% rise. In recent months Sky has instigated a series of content partnerships with the likes of <a target=_blank Read full story › Source: The Drum...

on Jul 26, 2018

By Rebecca Stewart Facebook‘s prodigious growth has experienced its slowest quarter since the platform went public, with the social network losing users in Europe and missing analysts’ revenue projections amid the Cambridge Analytica scandal and the implementation of GDPR. Facebook’s total ad revenue for Q2 amounted to $13.23bn, and while the figure was up 42% year-on-year, it fell short of Wall Street expectations. The numbers were accompanied by a grim outlook from the company’s chief financial officer David Wehner who said Facebook’s data privacy scandals, coupled with other “headwinds” would continue to impact growth for the rest of 2018. Numbers at a Read full story › Source: The Drum...

on Jul 26, 2018

By Stephen Lepitak Marketing services group St Ives Group has announced that former Interpublic Group (IPG) chief David Bell is to join its board as a non-executive director. Bell succeeded by Michael Roth as chairman and chief executive of IPG in January 2005 and retired as co-chairman from the company in 2006. He has also served as chief executive of Bozell Worldwide, as well as an advisor for both Google and AOL, and is currently an independent director for Creative Realities. He has also acted as an independent director at Time Inc and a number of other USA-based company boards across the media, marketing and Read full story › Source: The Drum...

on Jul 26, 2018

By Danielle Gibson The Drum Social Buzz Awards celebrates the best individuals, agencies, companies, brands and organisations across the social media spectrum. By rewarding effective social media campaigns and strategies, these awards give recognition to those who are using social media to communicate in exciting and innovative ways. But what makes a winner? The following six examples showcase some of the best work awarded in 2017. Virgin Media BAFTA 2017 Best Social Event Show me entity :: 19762 Virgin Media were the 2017 sponsors of the Bafta and through this prime placement they wanted to build awareness of Read full story › Source: The Drum...

on Jul 25, 2018

By John Glenday Coca-Cola has teamed up with theme park operator Merlin Entertainments to launch a new breed of reverse vending machine, which offers discounts in exchange for plastic bottles over the summer. It is hoped the tech will incentivise families to recycle after the soft drink giant commissioned research that established 64% of Britons would recycle while out and about if rewarded for their good deed. To see if such sentiments translate in practice Coca-Cola will launch a trial scheme from 25 July to 19 October at Alton Towers, Thorpe Park, Chessington World of Adventures and Legoland Windsor. Each will Read full story › Source: The Drum...